About

Ahmedabad Management Association (AMA) is a prominent professional management and executive education organisation located in Ahmedabad, Gujarat. It was established in 1956 by Dr. Vikram A. Sarabhai, who served as its Founder President. AMA was created with the objective of promoting professional management education, research, training and the exchange of ideas and experiences among professionals, businesses and institutions. Rather than functioning like a conventional degree college, AMA focuses on continuing education, management development, professional training, diploma programmes, seminars and industry-oriented learning. It is also a promoter and founder member of the All India Management Association (AIMA).

Ahmedabad Management Association is located at Torrent-AMA Management Centre, Core-AMA Management House, ATIRA Campus, AMA Complex, Dr. V. S. Marg, Vastrapur, Ahmedabad – 380015, Gujarat. The institution is situated in a prominent educational and professional zone of Ahmedabad, close to institutions such as IIM Ahmedabad, ATIRA, PRL, Gujarat University, B K School of Management and L. D. Engineering College. AMA’s present Management Complex was established in 1997 and covers approximately 30,000 square metres. Its location provides convenient access to a strong academic, research and industrial ecosystem.

AMA is a promoter and founder member of the All India Management Association (AIMA) and collaborates with AIMA in professional and educational activities. The organisation is ISO 9001:2015 certified and is recognised as an approved institute for Management Training by the Government of Gujarat. AMA has received the Best Local Management Association Award – Category I from AIMA multiple times, including its 20th recognition for the period up to 2023, for its contribution to professional management. It also received the National Excellence Award 2009–10 for its contribution to professional management through innovative programmes. AMA has also developed collaborative programmes with California State University, San Bernardino, under which selected AMA diploma programmes receive joint certification.

AMA operates as a professional management association and continuing-education centre rather than as a conventional multi-faculty university. Its AMA Centre for Management Education conducts long-duration diploma programmes, advanced certificate programmes, management development programmes and specialised professional courses. The organisation also has numerous activity centres focusing on areas such as career counselling, vocational education, innovation, quality management, marketing, human resource development, entrepreneurship, supply chain management, healthcare, technology, English language, rural development and film production. AMA states that it has established 47 activity centres to support specialised programmes, conferences and professional activities.

AMA mainly offers professional management, business, technology, finance, marketing, human resources, healthcare, international business, supply chain, tourism and specialised skill-development programmes. Its current long-duration offerings include Post Graduate Diploma Programmes, including programmes in Banking and Digital Marketing, along with AMA–California State University collaborative programmes. Advanced Certificate Programmes include areas such as Data Analytics & Power BI, Artificial Intelligence for Business Managers, Business Management, Sports Management, Digital Transformation in Manufacturing Industries, Japanese Business & Management Practices, Customer Experience Management, Travel & Tourism, Supply Chain Management and Wealth & Financial Management.

Admission requirements vary according to the individual programme. Since AMA primarily provides professional and continuing education rather than conventional undergraduate degree programmes, there is no single common entrance examination applicable to all its courses. Eligibility, selection procedure, duration and documentation requirements depend on the programme chosen. Prospective students should therefore check the specific course notification before applying. Scholarship provisions, where applicable, are also programme-specific rather than being presented as a common institutional scholarship scheme.

Ahmedabad Management Association has a well-developed professional learning environment designed for management education, executive training and conferences. The AMA Complex includes seminar halls, computer facilities, library, auditorium, meeting rooms, dining facilities and conference spaces, supported by audio-visual and internet facilities. The campus also provides specialised video-conferencing facilities and several dedicated seminar and conference rooms. The complex has received recognition for its architectural design, including a World Architectural Award in 2001 in the educational building category. AMA also houses specialised facilities such as the Management Library, J. B. Auditorium, seminar halls, conference rooms, management data resources and the Zen-Kaizen Garden and Academy.

Ahmedabad Management Association follows a professional-development-oriented model rather than the conventional placement model of a full-time undergraduate or postgraduate college. Its programmes are designed to strengthen managerial and professional competencies through specialised training, executive education, industry-oriented sessions, seminars and networking opportunities. AMA has a large professional community consisting of institutional and individual members, providing opportunities for interaction with people from business, industry, government, academia and professional sectors. Therefore, the career value of an AMA programme is primarily associated with skill enhancement, professional advancement, industry exposure and networking, while specific placement support depends on the individual programme.

Ahmedabad Management Association (AMA), Ahmedabad, is a long-established professional management organisation founded by Dr. Vikram Sarabhai in 1956. With its focus on management education, executive training, professional diploma programmes, industry interaction and knowledge exchange, AMA has developed a distinctive position in Gujarat’s management-education ecosystem. Its large 30,000-square-metre complex, modern training infrastructure, ISO certification, Government of Gujarat recognition, association with AIMA and collaborations with international institutions contribute to its reputation. For professionals, entrepreneurs, executives and learners seeking specialised management and career-oriented programmes, AMA provides a broad platform for continuous learning and professional development.

Strong Legacy in Management Education

Ahmedabad Management Association (AMA) has a long-standing legacy in the field of management education and professional development. Established in 1956 under the leadership of Dr. Vikram Sarabhai, AMA has played an important role in promoting management thinking, professional learning and industry-oriented education in Gujarat. Its decades of experience have helped it develop a strong understanding of changing business environments, managerial requirements and professional skill development. Choosing AMA gives learners the opportunity to become part of an institution with a well-established history and a strong association with the management and business community.

Industry-Oriented Learning Environment

One of the major reasons to choose Ahmedabad Management Association is its strong emphasis on practical and industry-oriented learning. The programmes and activities conducted by AMA are designed to connect management concepts with real business situations. Through seminars, workshops, conferences, executive programmes, expert sessions and professional interactions, learners can gain exposure to contemporary business practices. This approach can be particularly useful for students and working professionals who want to understand how management theories are applied in actual organisational environments.

Wide Range of Professional Programmes

AMA provides learners with opportunities to study a diverse range of management and professional subjects. Its programmes cover areas such as business management, banking, digital marketing, data analytics, artificial intelligence for business, human resources, finance, supply chain management, sports management, tourism, customer experience, digital transformation and other emerging areas. This variety allows learners to select programmes according to their professional interests and career objectives. The availability of both management fundamentals and specialised contemporary subjects makes AMA relevant to learners from different professional backgrounds.

Focus on Executive and Continuing Education

Ahmedabad Management Association is particularly suitable for individuals who want to upgrade their knowledge while continuing their professional journey. Its focus on executive education and continuing management education provides opportunities for working professionals, managers, entrepreneurs and business leaders to acquire new competencies. Instead of limiting learning to conventional classroom education, AMA promotes continuous professional development through short-term programmes, certificate courses, management development programmes, seminars and specialised training.

Strong Professional Networking Opportunities

Another important advantage of choosing AMA is the opportunity to interact with professionals from different industries and backgrounds. Management associations provide a valuable platform for networking, and AMA regularly organises conferences, seminars, meetings, lectures and professional events. These activities can bring together business leaders, entrepreneurs, executives, academics, consultants and aspiring professionals. Such interaction can help learners exchange ideas, understand different industries and build useful professional connections.

Association with AIMA

AMA has a significant connection with the All India Management Association (AIMA) and is recognised as one of its promoter and founder members. This association strengthens AMA's position within India's wider management education and professional development network. Students and professionals choosing programmes at AMA can benefit from an ecosystem that is connected to broader management initiatives and professional activities. Its long association with AIMA also reflects AMA's contribution to the development of management education in India.

International Academic Collaboration

AMA has also developed international academic collaborations, including programmes associated with California State University, San Bernardino. Such international collaboration provides an additional dimension to its management education activities. Exposure to international academic practices and global management perspectives can help learners understand business practices beyond the Indian context. This is particularly valuable for professionals interested in multinational organisations, international business, global management and cross-border business environments.

Admission requirements vary according to the individual programme. Since AMA primarily provides professional and continuing education rather than conventional undergraduate degree programmes, there is no single common entrance examination applicable to all its courses. Eligibility, selection procedure, duration and documentation requirements depend on the programme chosen. Prospective students should therefore check the specific course notification before applying. Scholarship provisions, where applicable, are also programme-specific rather than being presented as a common institutional scholarship scheme.

Admission Criteria

Post Graduate Diploma

Admission Process 

• Candidates should check the latest programme notification and confirm that they satisfy the prescribed eligibility requirements.
• Complete the AMA application/registration process for the Banking programme.
• Submit the required personal and academic information and documents as requested.
• Pay the prescribed programme fee to secure admission after acceptance/confirmation by AMA.

Eligibility

• Graduates can apply.
• Undergraduates are also eligible for this particular programme.
• Applicants should satisfy any programme-specific conditions mentioned in the current notification.
• Final registration is completed through the AMA admission procedure.

AMA does not present a single common scholarship scheme covering all of its programmes. Financial concessions or programme-specific benefits may vary. AMA members can receive a 10% concession on eligible paid training programmes, while Patron members may receive 20%, subject to programme conditions. Candidates should check the individual course notification for any available concession or financial support.

AMA is primarily a professional management and continuing-education organisation rather than a conventional degree college with a standard campus-placement model. Its programmes focus on professional skills, industry exposure, practical projects, networking and career development. Learners can benefit from interactions with industry practitioners and the wider professional community, although dedicated placement arrangements should be checked separately for the specific programme.

The AMA Library is housed at AMA complex and primarily serves the needs of the existing members, Faculty & Staff of AMA. It is a special library on Management.Our mission is to facilitate current, global and relevant information by identifying, acquiring, organizing and retrieving information in print & digital formats to serve the information needs of the members, faculty, staff, researchers and students of AMA to meet their teaching, research, consulting, training and learning requirements. AMA Library has also extended its facility to Research students undergoing Ph.D. and Research Studies. AMA is situated at Dr. Vikram Sarabhai Marg in the University Area of Ahmedabad. Its urban location provides access to the city's public and private transportation network, making the campus accessible to local students and working professionals.

AMA is primarily a professional management and continuing-education organisation rather than a conventional degree college with a standard campus-placement model. Its programmes focus on professional skills, industry exposure, practical projects, networking and career development. Learners can benefit from interactions with industry practitioners and the wider professional community, although dedicated placement arrangements should be checked separately for the specific programme. AMA's principal programme information focuses on its educational, training and conference facilities rather than a conventional student hostel. Students and working professionals requiring accommodation should therefore make independent accommodation arrangements in Ahmedabad unless a particular programme notification states otherwise.

AMA's principal programme information focuses on its educational, training and conference facilities rather than a conventional student hostel. Students and working professionals requiring accommodation should therefore make independent accommodation arrangements in Ahmedabad unless a particular programme notification states otherwise.

AMA is situated at Dr. Vikram Sarabhai Marg in the University Area of Ahmedabad. Its urban location provides access to the city's public and private transportation network, making the campus accessible to local students and working professionals.