About

Amity Institute of Competitive Intelligence and Strategic Management, commonly known as AICISM, is located in Noida, Uttar Pradesh. It is a constituent institute of Amity University Uttar Pradesh and comes under the Faculty of Management Studies. AICISM was established in 2005 and focuses on education and research in competitive intelligence and strategic management. The university functions under the Ritnand Balved Education Foundation, founded by Dr Ashok K Chauhan. Its broader purpose is to provide industry oriented education and develop professionally capable and value driven students.

AICISM is located within the Amity University campus at Sector 125, Noida, Uttar Pradesh 201313. The Noida campus provides a large academic environment with classrooms, laboratories, libraries, hostels, sports facilities and other student services. Official university sources currently describe the campus as spread across about 85 acres, while older university documents described the Sector 125 campus as 60 acres. The campus is well connected to Delhi NCR and uses extensive digital and network based learning facilities.

AICISM is part of Amity University Uttar Pradesh, which is recognised by the University Grants Commission and established under the Amity University Uttar Pradesh Act, 2005. Amity University Uttar Pradesh has NAAC A plus accreditation and has received international accreditations and quality recognitions including WASC and QAA. In NIRF 2025, Amity University Uttar Pradesh was ranked 22nd in the University category and 49th in Management. These recognitions apply at the university level and should not be interpreted as separate rankings of AICISM itself.

AICISM functions as part of the Faculty of Management Studies at Amity University. Its academic offerings have included BBA Business Development at undergraduate level, MBA Competitive Intelligence and Strategic Management at postgraduate level and PhD Competitive Intelligence and Strategic Management at doctoral level. The university also has numerous other institutes and schools covering management, engineering, law, biotechnology, communication, sciences, medicine and other disciplines.

The major academic stream of AICISM is management with a specialised focus on competitive intelligence and strategic management. The MBA Competitive Intelligence and Strategic Management is a two year full time postgraduate programme covering strategic management, competitive intelligence analysis, business intelligence and data analytics, business wargaming, risk control, innovation and mergers and acquisitions. The institute has also offered PhD research in the same area. Admission requirements and entrance examination requirements depend on the programme and current university admission rules. Scholarships and financial assistance may be available under Amity University schemes subject to eligibility and the applicable admission year.

The Amity University Noida campus provides modern academic and residential infrastructure. Facilities include air conditioned amphitheatre style classrooms, laboratories, libraries, sports complexes, restaurants, bookstores and separate hostel accommodation for boys and girls. The campus also provides WiFi connectivity, digital learning infrastructure, recreational facilities, dining services, security and health and wellness facilities. These facilities support both academic learning and residential student life.

Amity University provides placement assistance to eligible students through its placement and career services. The university states that it provides 100 percent placement assistance and requires students participating in the recruitment process to meet the prescribed academic criteria. Placement opportunities are supported through industry interaction, internships, corporate engagement and recruitment drives. Actual companies, salary packages and placement outcomes can vary by programme, batch and recruitment year, so AICISM specific placement figures should be checked from the latest official placement report.

Overall, AICISM is a specialised management institute within Amity University Uttar Pradesh with a focus on competitive intelligence and strategic management. Its programmes combine management education with subjects such as strategic analysis, business intelligence, risk management and competitive intelligence. Being part of the larger Amity University Noida campus gives students access to extensive academic, technological, residential and extracurricular facilities.

Vision

• To develop professionals with strong knowledge of competitive intelligence and strategic management.
• To promote innovative, analytical and strategic thinking among students.
• To prepare students to address complex business and organisational challenges.
• To encourage research, innovation and industry oriented learning.
• To contribute to the development of responsible and globally competent management professionals.

Mission

• To provide quality education in competitive intelligence and strategic management.
• To develop analytical, decision making and leadership skills among students.
• To integrate academic learning with practical industry exposure.
• To promote research and innovation in strategic management and related areas.
• To prepare students for successful careers and responsible leadership in a competitive global environment.

Admission to the Amity Institute of Competitive Intelligence and Strategic Management (AICISM), Noida is conducted through the Amity University Admission Portal. Candidates are required to complete the online application process and meet the prescribed eligibility criteria. The selection process generally considers the candidate’s qualifying examination marks. Shortlisted candidates may undergo a specialized evaluation related to the programme. This is followed by a Personal Interview to assess the candidate’s aptitude, knowledge, and suitability for the course. Admission is offered to candidates who successfully complete the selection process and fulfill the university’s requirements.

Admission Criteria:

M.B.A

Admission Process

• Apply through the Amity University Admission Portal.
• Submit academic details and the required documents.
• Selection is based on the qualifying examination and university’s selection criteria.
• Shortlisted candidates may be required to appear for a Personal Interview.
• Final admission is offered after fulfilling the prescribed university requirements.

Eligibility

• Candidates should have a Bachelor’s degree from a recognised university.
• The minimum qualifying percentage is as prescribed by Amity University for the programme.
• Candidates must provide valid academic documents during admission.
• The programme is available under Non-Sponsored and Sponsored categories.

Ph.D

Admission Process

• Apply online through the Amity University Ph.D. admission portal.
• Candidates generally have to appear for the Ph.D. Entrance Test (PET).
• Candidates qualifying through applicable national-level examinations may receive PET exemption, subject to university rules.
• Shortlisted candidates are called for a Personal Interview and research-related evaluation.
• Selected candidates complete mandatory Ph.D. coursework before proceeding with research.

Eligibility

• Normally, candidates must hold a Master’s degree in the relevant field with at least 55% marks or equivalent CGPA.
• A four-year Bachelor’s degree with 75% marks may qualify for direct full-time Ph.D. admission where permitted.
• Relevant professional qualifications such as CA, CWA/ICWAI or CS with the required marks may also be considered.
• Eligibility may vary according to the specific Ph.D. research area and university regulations.

Merit Based Scholarship

Amity University offers scholarships based on academic merit and qualifying examination performance. Students with strong marks in their previous qualifying examinations may be considered for scholarships. The exact percentage requirements and scholarship amount depend on the programme and admission category. Scholarships are subject to verification of academic documents and university rules. Students should check the scholarship conditions applicable to their admission year.

Sports Scholarship

Scholarships may also be available for students who have demonstrated achievement in recognised sports. Candidates are generally required to provide valid certificates and evidence of their sporting performance. Selection depends on the university's prescribed eligibility and assessment criteria. The scholarship may provide financial support towards tuition fees. Availability and benefits can vary according to the applicable scholarship policy.

Special Category Scholarships

Amity University provides scholarship opportunities under certain special categories and circumstances. These may include scholarships for eligible wards of defence personnel and other specified categories. Applicants must meet the prescribed conditions and submit supporting documents. The benefits and eligibility requirements differ between scholarship categories. Students should confirm the current conditions before applying.

Scholarship Continuation

Scholarships are generally subject to maintaining the academic and other conditions specified by the university. Students may need to maintain a prescribed level of academic performance during their programme. Failure to meet the required conditions may affect continuation of the scholarship. Scholarships may also have specific rules regarding attendance and conduct. Students should carefully review the applicable terms before accepting the scholarship.

Amity University Noida provides placement assistance and career support to eligible students through its placement services. The university facilitates recruitment drives, industry interaction, internships and career development activities. Students from management programmes can explore opportunities in areas such as consulting, strategic management, business intelligence, market research and corporate planning. The placement process may include aptitude tests, group discussions, interviews and other selection stages conducted by recruiters. Students are also supported through training, workshops and professional development programmes. Placement outcomes, companies and salary packages may vary depending on the programme, student profile and recruitment year.

AICISM students have access to the modern infrastructure and facilities available at the Amity University Noida campus. The campus provides air conditioned classrooms, well equipped computer laboratories and a central library with academic resources. Students can also use sports complexes, fitness facilities, cafeterias, restaurants and recreational areas. Separate hostel accommodation is available for boys and girls with essential residential facilities. The campus also offers WiFi connectivity, medical and health services, banking facilities and transportation support. These facilities provide a comfortable environment for academic learning, residential life and extracurricular activities.

Amity University Noida provides separate hostel accommodation for boys and girls within the university campus. The hostels offer furnished rooms with essential facilities to provide students with a comfortable living environment. Students have access to dining facilities, internet connectivity, common areas and basic housekeeping services. The campus also provides security arrangements and support services for hostel residents. Students can participate in sports, cultural activities and other campus events while staying in the hostel. Hostel accommodation is subject to availability and the university’s admission and hostel regulations.

Amity University Noida provides transportation facilities for students and staff to support convenient daily commuting. The campus is well connected to different parts of Noida and the Delhi NCR region. University transport services are available on selected routes and operate according to designated schedules. Students can also use nearby public transport options for reaching the campus. The transportation facility is particularly useful for students who commute from different areas of Noida and neighbouring cities.