About

Amity School of Communication, commonly known as ASCO, is a constituent school of Amity University Noida, located in Noida, Uttar Pradesh. It is a private higher education institute specializing in communication and media education and was established in 1999. The school draws inspiration from the philosophy of its Founder President Dr Ashok K Chauhan. Its purpose is to prepare students for the changing media and communication industry through a combination of academic knowledge, practical training, modern technology and ethical values. 

Amity School of Communication is located at the Amity University campus in Sector 125, Noida, Gautam Buddh Nagar, Uttar Pradesh. The university campus is part of a large modern education complex with extensive academic and student facilities. The campus is well connected to Delhi NCR and provides access to classrooms, studios, laboratories and other learning resources. The university describes its campuses as high technology environments designed to support academic and professional development. 

Amity University Uttar Pradesh is recognized by the University Grants Commission and was established under an Act of the State Legislature. The university has received NAAC A+ accreditation and has international accreditation and recognition from bodies including WASC and QAA. In the NIRF 2025 rankings, Amity University Uttar Pradesh was placed 22nd in the University category. In the QS World University Rankings 2026, Amity University Noida was placed in the 951 to 1000 band.

Amity School of Communication functions as a specialized school within Amity University Noida and focuses on media and communication education. The school offers undergraduate, postgraduate, doctoral and certificate programmes. Its academic areas include journalism and mass communication, advertising and marketing, public relations, event management, media management, photography and podcast and vodcast production. The school also has practical media facilities including an HD television studio and a student run community radio station. 

The main streams at ASCO are journalism, mass communication, advertising, public relations, event management and media management. Courses are offered at certificate, undergraduate, postgraduate and doctoral levels, including BA Journalism and Mass Communication, MA programmes, MBA Media Management and PhD Mass Communication. Eligibility varies by programme and generally requires 10 plus 2 for undergraduate courses and a relevant bachelor degree for postgraduate courses, while doctoral admission requires the prescribed postgraduate or equivalent qualification. Admission generally involves online application and selection procedures such as personal interviews, while scholarships may be available under Amity University scholarship schemes depending on eligibility and programme requirements.

The campus provides modern infrastructure designed for media and communication education. ASCO has an HD television studio, community radio station and facilities that support practical work in journalism, photography, television, radio and digital media. Students also have access to classrooms, laboratories, libraries, computer facilities, hostels, sports facilities and other university wide amenities available at the Noida campus. The emphasis is on combining classroom learning with practical exposure and industry oriented training. 

The Amity School of Communication has a dedicated Corporate Resource Centre and placement support system. The placement cell provides career counselling, industry workshops, guest lectures, internships, assessment interviews, grooming sessions and mock interviews. It also works with companies to provide suitable employment opportunities to students. Amity University reports placements with companies across its wider university network, while ASCO specifically focuses on opportunities in media, communication, advertising, public relations and related sectors.

Overall, Amity School of Communication Noida provides specialized education in media and communication through certificate, undergraduate, postgraduate and doctoral programmes. Its combination of academic courses, practical media facilities, industry interaction and career support makes it a dedicated centre for students interested in journalism, advertising, public relations, digital media and related communication careers.

Industry Oriented Education

Amity School of Communication focuses on professional and industry oriented education. The curriculum covers journalism, mass communication, advertising, public relations and digital media. Students learn both theoretical concepts and practical skills required in the media sector. The programmes encourage creativity, critical thinking and effective communication. Practical assignments help students apply classroom knowledge. This approach helps students understand professional media environments.

Practical Learning Opportunities

ASCO gives strong importance to practical and hands on learning. Students get opportunities to work on television, radio, photography and digital media projects. Practical sessions help students understand different stages of media production. They can develop skills in writing, reporting, editing, production and presentation. Projects and assignments provide experience in creating media content. This practical exposure supports classroom based learning.

Modern Media Infrastructure

The school provides facilities designed for communication and media education. These include television studio facilities, radio facilities, photography resources and editing facilities. Students can use these resources for academic projects and practical assignments. The facilities support learning across traditional and digital media formats. Students gain experience with media production processes. The infrastructure provides an environment for creative and technical learning.

Wide Range of Courses

ASCO offers programmes at certificate, undergraduate, postgraduate and doctoral levels. Students can select courses according to their academic qualifications and career interests. Major areas include journalism, mass communication, advertising and public relations. The school also offers programmes related to event management and media management. Certificate courses provide shorter options for specialized skills. This range allows students to pursue different academic pathways.

Industry Exposure

Students receive opportunities to interact with professionals from the media and communication sector. The school organizes workshops, seminars, guest lectures and industry related activities. These activities help students understand professional practices and current media trends. Industry interaction provides insights into different career opportunities. Students can learn from professionals working in various communication fields. Such exposure connects academic learning with real world practices.

Placement and Career Support

Amity provides career guidance and placement support through its corporate relations and placement systems. Students can participate in career development activities and professional grooming sessions. The placement process may include interviews, workshops, assessments and industry interactions. Students are encouraged to develop communication and professional skills before entering the workplace. Internship and industry exposure can also provide practical experience. Career support helps students prepare for employment opportunities after graduation.

Experienced Faculty

The school has faculty members with academic and professional backgrounds in communication and media. They guide students through classroom teaching, practical assignments and academic projects. Faculty members help students develop writing, research, presentation and creative skills. Students can receive guidance while working on media projects and productions. Their academic support also helps students explore specialized areas of communication. This provides structured guidance throughout the programme.

Research Opportunities

ASCO provides opportunities for students interested in research and higher education. The school offers PhD programmes in Mass Communication for eligible candidates. Research activities allow students to study emerging issues and developments in media. Students can explore areas such as journalism, digital media, advertising and communication. Research based learning encourages analytical thinking and academic development. It can also support students interested in teaching and academic careers.

University Campus Experience

ASCO is part of the larger Amity University Noida campus. Students can benefit from the university's academic and extracurricular environment. The campus provides facilities for academics, accommodation, sports and student activities. Interaction with students from different programmes encourages teamwork and networking. Students can also participate in various university events and activities. This provides a broader campus experience alongside specialized media education.

Location in Noida

ASCO is located in Sector 125, Noida, within the Delhi NCR region. Noida has a large presence of media organizations, advertising agencies and corporate companies. The location provides access to a broad professional and business environment. Students may find opportunities for internships, workshops and industry interactions in the region. Its proximity to Delhi and other NCR areas provides wider professional exposure. The location complements the school's academic and practical media education.

Vision

• To become a leading centre for education and professional training in communication and media.
• To develop creative, skilled and responsible media professionals.
• To encourage innovation, research and practical learning in communication.
• To prepare students to meet the changing needs of the global media industry.
• To promote ethical and socially responsible communication practices.

Mission

• To provide quality education in journalism, mass communication, advertising and public relations.
• To combine classroom learning with practical exposure and industry experience.
• To develop students' communication, creative, technical and professional skills.
• To encourage research, critical thinking and innovation in media and communication.
• To prepare graduates for successful careers while promoting professional ethics and social responsibility.

Admission to the Amity School of Communication, Noida is conducted through a fully online process. Candidates need to register on the official Amity University admission portal and complete the application form. The selection process considers the candidate’s academic performance and eligibility for the chosen programme. Depending on the course, applicants may be required to appear for a personal interview or other selection rounds. After successful selection, candidates can complete the admission formalities and fee payment online.

Admission Criteria :

Certificate

Admission Process

• Candidates first register online through the Amity University admission portal.
• They complete the online application form and upload the required documents.
• The selection process for the certificate courses includes a Personal Interview.
• Selected candidates receive admission confirmation through the admission portal.
• The courses include Certificate in Photography and Certificate in Podcast & Vodcast.

Eligiblity

• Candidates must have completed 10+2 or an equivalent qualification.
• The qualification should be from a recognized board/institution.
• There is no specific stream requirement mentioned for these certificate programmes.
• Candidates must satisfy the university's document and admission requirements.
• The certificate programmes have a duration of six months.

B.A

Admission Process

• Candidates need to submit the application form through Amity University’s online admission portal.
• The application is reviewed against the prescribed academic eligibility requirements.
• Eligible candidates proceed through Amity’s admission/selection process.
• A personal interview is part of the listed selection process for the programme.
• Admission is confirmed after completion of the required university formalities.

Eligiblity

• Candidates must have passed Class 12 or an equivalent examination.
• The qualification must be from a recognized Board/Council.
• Students from different academic streams can apply.
• Candidates must meet the programme-specific requirements prescribed by Amity University.
• The programme has a duration of three years.

B.A (Hons)

Admission Process

• Candidates begin by registering online on the Amity admission portal.
• The application form is completed with academic and personal details.
• Eligible applicants are called for a Personal Interview.
• Selection is based on the prescribed admission process and candidate profile.
• Selected students complete online admission and fee-payment formalities. 

Eligiblity

• Candidates must have passed Class 12 or an equivalent qualification.
• The qualifying examination should be from a recognized board.
• Students from eligible streams can apply for the programme.
• Candidates must fulfil the university's prescribed admission requirements.
• The Honours/Honours with Research programme is of four years' duration.

M.A

Admission Process

• Candidates register online and submit the completed application form.
• Academic qualifications and supporting documents are verified during the application process.
• Applicants are required to participate in a Personal Interview.
• The selection decision is communicated through the Amity admission portal.
• After selection, candidates complete the admission and fee-payment formalities.

Eligibility

• Candidates must hold a Bachelor's degree from a recognized university.
• For the two-year M.A. Journalism & Mass Communication, a bachelor's degree is sufficient as specified by Amity.
• The school offers M.A. programmes in Journalism & Mass Communication, Advertising & Marketing Management, and PR & Event Management.
• The M.A. Journalism & Mass Communication programme is two years.
• A separate one-year M.A. Journalism & Mass Communication is available for candidates with a four-year bachelor's degree (Hons./Hons. with Research) with at least 50% aggregate.

M.B.A

Admission Process

• Candidates register online and submit the MBA application form.
• Applicants may need to appear for a Management Aptitude Test, where applicable.
• The selection process also includes a Personal Interview.
• Candidates can submit eligible scores from examinations such as CAT/XAT, MAT, GMAT, CMAT or NMAT, subject to the applicable requirements.
• Selected candidates complete the remaining admission and fee-payment formalities. 

Eligibility

• Candidates must have a Bachelor's degree with at least 50% aggregate.
• For the Non-Sponsored category, Amity specifies minimum qualifying scores for accepted management entrance examinations.
• The listed minimums include CAT/XAT 75 percentile, MAT 500, GMAT 500, CMAT 150 or NMAT 200.
• Sponsored-category applicants have comparatively different minimum entrance-score requirements.

Ph.D

Admission Process

• Candidates register online and submit the Ph.D. application with the required academic documents.
• Applicants undergo a subject-based written test as part of the selection process.
• Shortlisted candidates are required to appear for a Personal Interview.
• The selection process evaluates the candidate's subject knowledge and research potential.
• Selected candidates complete the university's Ph.D. admission and registration formalities.

Eligibility

• Candidates generally need a Master's degree in Mass Communication or a relevant field.
• The standard requirement is a minimum of 55% marks or equivalent CGPA in the qualifying degree.
• Amity also permits the relevant four-year bachelor's-degree route with 75% marks or equivalent CGPA, subject to applicable rules.
• A relaxation of 5% is available for specified categories under applicable UGC regulations.

Merit Based Scholarship

Amity University Noida offers merit based scholarships to academically strong students. For students entering programmes after Class 12, the 2026 prospectus specifies a 100 percent academic fee scholarship for eligible CBSE or ISC students scoring 95 percent or above. Students scoring between 90 and 94.99 percent may receive a 50 percent scholarship. These scholarships are generally applicable to the first year, with continuation subject to the university scholarship policy. Scholarship approval is subject to verification and the decision of the Scholarship Committee. 

Merit Scholarship During the Programme

Students can also receive scholarships based on their academic performance during the programme. Amity lists merit scholarships for students who demonstrate academic excellence. The continuation of a scholarship depends on meeting the required academic and university conditions. Students must maintain the prescribed performance standards to remain eligible. The scholarship policy and applicable percentage can vary according to the programme and academic year. Students should check the current scholarship rules before applying. 

Merit Cum Means Scholarship

Amity provides a merit cum means scholarship category for students who demonstrate academic merit but have financial limitations. The university lists a 50 percent scholarship under this category, subject to the applicable eligibility conditions. Students need to provide the required academic and financial documents for verification. The scholarship is subject to approval by the university Scholarship Committee. Availability and conditions may vary for different programmes and admission years.

Martyr Scholarship

Amity University offers a Martyr Scholarship for eligible wards of deceased personnel from specified defence, paramilitary and police organizations. The scholarship can provide 100 percent academic fee support to selected eligible students. Applicants must meet the programme eligibility requirements and provide valid documentary evidence. The scholarship is granted after the candidate qualifies through the prescribed admission process. It is granted annually for the first year, while continuation is subject to the applicable scholarship guidelines.

Important Scholarship Conditions

Scholarships are subject to approval by the Amity Scholarship Committee and verification of the required documents. A student cannot normally combine a scholarship with another fee concession and can receive only the applicable higher benefit. Scholarships generally do not cover refundable security deposits or boarding and lodging costs. The university also specifies that scholarship criteria are not applicable to PhD programmes. Students should check the latest official prospectus for programme specific conditions before applying.

Amity School of Communication provides placement and career support through the university’s Corporate Resource Centre and placement system. Students receive assistance through career counselling, industry interactions, workshops, internships, mock interviews and professional grooming sessions. The school prepares students for opportunities in journalism, television, radio, advertising, public relations, digital media, content creation and related fields. Students also get opportunities to interact with recruiters and industry professionals through campus activities. Placement opportunities and outcomes can vary by programme, student profile and recruitment cycle.

Amity School of Communication, Noida provides modern facilities to support academic and practical learning in media and communication. The school has television and radio production facilities, photography and editing resources, and other media laboratories for hands on training. Students can access classrooms, computer facilities and library resources for academic work and research. The wider Amity University campus also provides hostel accommodation, sports facilities, cafeterias, healthcare and recreational spaces. These facilities create a learning environment that combines classroom education with practical media experience.

Amity University Noida provides on campus hostel accommodation for students, including those studying at the Amity School of Communication. Separate residential facilities are available for male and female students. The hostels provide furnished rooms along with basic amenities required for comfortable student living. Students can also access dining facilities, common areas, security and other campus services. Living on campus allows students to stay close to classrooms, libraries, sports facilities and other university facilities. Hostel availability, room categories and fees may vary according to the academic year and accommodation option selected.

Amity University Noida provides transport facilities for students and staff travelling to and from the campus. The university operates buses on selected routes covering important areas of Delhi NCR and nearby locations. The transport service provides a convenient option for students who commute daily to the Noida campus. Bus routes, timings and charges may vary depending on the academic session and route. Students are advised to check the latest transport schedule and availability with the university before opting for the service.