About

Amity School of Rural Management, commonly known as ASRM, is a constituent school of Amity University Uttar Pradesh in Noida. It is a private management school established to develop professionals for rural management, rural development and related sectors. The school was established under the vision of Dr Ashok K Chauhan, Founder President of the Ritnand Balved Education Foundation. Its main purpose is to create skilled rural managers and entrepreneurs who can contribute to the development of rural communities and markets.

The school is located at Floor IV, C Block, Amity University Campus, Sector 125, Super Express Highway, Noida, Uttar Pradesh. It operates within the Amity University Noida campus. The university campus is spread across about 60 acres according to its official institutional documentation. The location provides access to academic buildings, residential facilities and other university resources. 

ASRM functions under Amity University Uttar Pradesh, which was established through the Amity University Uttar Pradesh Act in 2005. The university is recognised by the University Grants Commission and has NAAC accreditation. Amity also lists international quality recognitions including WASC and QAA. The university participates in national rankings including NIRF, with its ranking varying by category and year. 

ASRM is one of the specialised schools of Amity University Noida focusing on rural management and development. Its academic activities include management education, rural development studies and research. The school has faculty members with experience in rural development, microfinance, rural entrepreneurship, social enterprise and related areas. Students also receive opportunities for field visits and practical exposure. 

The major programme offered by ASRM is the two year full time MBA in Rural Management. The curriculum covers rural economics, rural society and polity, rural project planning, rural banking and insurance, marketing research and development management. The school also offers a PhD in Rural Management for candidates interested in research, while certificate programmes are conducted in areas such as rural management and agricultural marketing. Eligibility varies by programme, with the PhD requiring a relevant masters degree.

Students have access to the wider facilities of Amity University Noida, including academic classrooms, library and technology enabled learning resources. The programme also emphasises practical learning through field visits, industry interaction and internships. MBA students undertake summer internship and field based activities to gain exposure to rural communities, organisations and development projects.

ASRM has a placement programme connecting students with corporate organisations, development organisations, NGOs, banks, microfinance institutions, agricultural organisations and public sector institutions. The school states that students receive placement opportunities and industry interaction through its campus placement programme. It also mentions organisations and sectors such as NABARD, IFFCO, NAFED, commercial banks and development agencies among its placement and industry networks. 

Overall, Amity School of Rural Management is a specialised management school focused on rural development, rural markets and development organisations. Its MBA, PhD and certificate programmes combine classroom education with field exposure and industry interaction. The school is suitable for students interested in careers related to rural management, agribusiness, banking, microfinance, NGOs, government development programmes and social development.

Specialised Rural Management Education

Amity School of Rural Management offers specialised education in rural management and development. The programmes focus on rural economies, communities, markets and development organisations. Students learn about rural marketing, microfinance, rural banking and entrepreneurship. The curriculum combines management concepts with rural development issues. This makes the programme relevant for students interested in the development sector. It provides a focused academic environment for building a career in rural management.

Practical Learning and Field Exposure

The institute gives importance to practical and experiential learning. Students get opportunities to participate in field visits, internships and projects. These activities help students understand real rural communities and development challenges. Field exposure allows them to apply classroom concepts in practical situations. Students can gain experience in areas such as rural markets, agriculture and community development. This approach helps develop practical management and problem solving skills.

Industry and Corporate Exposure

ASRM provides students with opportunities for interaction with industry and development sector organisations. Students can gain exposure to organisations working in banking, microfinance, agribusiness and rural development. Guest lectures, industry interactions and professional activities support career-oriented learning. Such exposure helps students understand current industry practices and requirements. It can also help them build professional networks. This provides additional preparation for employment after graduation.

Experienced Faculty

The school has faculty members with academic and professional backgrounds in management and rural development. Faculty members teach subjects related to rural markets, finance, entrepreneurship and development. Their academic guidance supports students in understanding both theoretical and practical aspects of rural management. Students can receive guidance for projects, internships and research activities. Faculty interaction can also help students develop analytical and managerial abilities. This contributes to a structured learning environment.

Career Opportunities

Rural management graduates can explore career opportunities across several sectors. These include NGOs, banks, microfinance institutions, agribusiness companies and development organisations. Opportunities may also exist in government projects, corporate social responsibility and rural marketing. The programme develops knowledge of management as well as rural development. Students can therefore consider both corporate and development-sector careers. The career path can vary according to individual interests, skills and specialisation.

Research and Higher Education

ASRM provides opportunities for students interested in research and advanced academic study. The school offers a PhD programme in Rural Management for eligible candidates. Research areas can include rural development, rural markets, entrepreneurship and related management subjects. Students interested in academic or research careers can benefit from this environment. Higher education can also help develop specialised knowledge in rural management. This makes the institution relevant for both professional and academic career goals.

Amity University Campus

ASRM is part of Amity University Uttar Pradesh and is located on the Noida campus. Students can benefit from the broader academic environment and facilities of the university. The campus provides access to learning resources, library facilities, technology and student activities. Being part of a larger university also provides opportunities for interaction with students from different disciplines. This can encourage interdisciplinary learning and networking. The campus environment supports both academic and extracurricular development.

Focus on Sustainable Rural Development

The institute focuses on management education connected with rural and social development. Students learn about issues affecting rural communities and rural economies. Topics such as financial inclusion, rural entrepreneurship, agriculture and development management are relevant to this focus. The programmes encourage students to understand social and economic challenges alongside management principles. This can be useful for students who want to work in development-oriented organisations. It provides an opportunity to connect management skills with rural development needs.

Skill Development

The programmes aim to develop important professional skills along with academic knowledge. Students can develop communication, leadership, analytical and managerial abilities. Group projects, presentations, field activities and internships provide opportunities to practise these skills. Problem solving and decision making are also important parts of management education. These skills can be useful across different organisations and sectors. Continuous skill development can improve students' readiness for professional responsibilities.

Location in Noida

ASRM is located at the Amity University campus in Sector 125, Noida. Noida is part of the National Capital Region and has access to a wide range of companies and organisations. The location provides opportunities for industry interaction, internships and professional events. Students can also benefit from the broader employment ecosystem of the Delhi NCR region. The urban location provides a contrast to the rural-focused academic curriculum. This combination can support exposure to both corporate and development-sector environments.

Vision

• To develop skilled professionals who can contribute to sustainable rural development.
• To promote innovative and responsible approaches to rural management.
• To create leaders capable of addressing challenges faced by rural communities.
• To encourage entrepreneurship, social responsibility and inclusive development.
• To connect academic learning with practical rural development needs.

Mission

• To provide quality education and training in rural management.
• To develop managerial, analytical and leadership skills among students.
• To promote research and knowledge in rural development and related areas.
• To provide practical exposure through fieldwork, internships and industry interaction.
• To prepare students for careers in rural businesses, development organisations, NGOs, government agencies and financial institutions.

The admission procedure for the Amity School of Rural Management (ASRM), Noida, is conducted online through the Amity University Noida Admission Portal. Candidates need to register online and complete the application form with the required academic and personal details. The institute primarily offers a 2-year full-time MBA in Rural Management and a 15-month Executive MBA programme. Applicants must meet the prescribed eligibility criteria for their chosen programme. After submitting the application, candidates may be required to participate in the selection process conducted by the university. Final admission is offered based on the candidate’s eligibility and performance in the applicable selection stages.

Admission Criteria:

Certificate Courses

Admission Process

• Candidates can apply through the designated Amity University admission process.
• Applicants need to complete the registration/application form.
• Required academic and personal documents must be submitted.
• Selection is generally based on fulfilment of the requirements of the particular certificate course.
• Candidates can enrol after completing the application and fee-payment formalities.

Eligiblity

• Eligibility varies according to the specific certificate programme.
• Applicants should meet the educational qualifications prescribed for the selected course.
• Some programmes may be suitable for graduates or working professionals.
• Relevant work experience may be considered for certain executive-oriented courses.
• Candidates should check the current course-specific eligibility requirements before applying.

M.B.A

Admission Process

• Apply online through the Amity University Noida admission portal.
• Complete the application form and upload the required documents.
• Pay the prescribed application fee and submit the form.
• Shortlisted candidates may be called for the university’s selection process.
• Final admission is offered after successful completion of the selection process.

Eligiblity

• Candidates should have a recognised bachelor’s degree.
• A minimum qualifying percentage is required as specified by the university.
• Candidates from any relevant academic background may apply, subject to programme requirements.
• Final-year graduation students may also be eligible, subject to the university’s conditions.
• Admission is subject to fulfilment of the prescribed eligibility criteria.

Ph.D

Admission Process

• Candidates need to submit an online application through the university portal.
• The application should include academic records and other required documents.
• Eligible candidates may have to appear for a PhD entrance examination.
• Shortlisted candidates may be called for an interview or research-proposal discussion.
• Final selection is based on the university’s PhD admission criteria.

Eligibility

• Candidates generally require a relevant master’s degree from a recognised university.
• The prescribed minimum percentage/CGPA must be satisfied.
• Candidates with qualifications recognised under applicable UGC regulations may apply.
• A research proposal may be required during the selection process.
• Eligibility and exemptions from the entrance test are subject to current university/UGC rules.

Merit Based Scholarship

Amity University provides scholarships for meritorious students based on academic performance and programme specific criteria. Students with strong marks in qualifying examinations may be considered for scholarships. The scholarship percentage and eligibility requirements can vary by programme and admission year. Academic performance may also be considered for continuation of the scholarship. Students should check the current scholarship notification before applying.

Sports Scholarship

Scholarships may be available for students who have demonstrated achievement in recognised sports. Applicants are generally required to provide valid certificates and evidence of their sporting achievements. Selection depends on the university's prescribed eligibility and verification process. The scholarship may be applicable to eligible programmes and students. Current sports scholarship rules should be confirmed with the university before admission.

Defence and Other Category Scholarships

Amity University may provide scholarships or fee concessions for students belonging to certain eligible categories, including wards of defence personnel. The availability and amount of such benefits depend on the applicable university rules. Students may need to submit supporting documents to establish their eligibility. Benefits can vary according to the programme and admission session. Applicants should verify the latest terms with the admissions office.

Scholarship Based on Entrance Examination

For some programmes, scholarships may be linked to performance in recognised entrance examinations or qualifying selection criteria. The applicable examination and minimum score requirements depend on the programme. Students who meet the prescribed criteria may be considered for a tuition-fee benefit. Scholarship continuation can be subject to maintaining the required academic performance. Candidates should check the current admission year scholarship policy.

Amity School of Rural Management provides placement support through the university’s placement system and its industry connections. Students can explore opportunities in rural management, agribusiness, banking, microfinance, NGOs, consulting, corporate social responsibility and development organisations. The school also provides internships and industry exposure to help students gain practical experience before graduation. Placement activities may include company interactions, pre placement sessions, interviews and recruitment drives. The actual companies, number of offers and salary packages can vary from year to year depending on market conditions and student profiles. Students are therefore advised to check the latest official placement report for current statistics.

Amity School of Rural Management provides students with access to the facilities available across the Amity University Noida campus. The campus has modern classrooms, lecture halls, computer and technology facilities, and a well-equipped library with academic resources. Students can also use seminar halls, laboratories and spaces for academic and group activities. The university provides hostel accommodation, dining facilities, medical support and security services for students. Sports facilities, recreational areas and student activity spaces are also available on campus. These facilities provide a supportive environment for academic learning, professional development and student life.

Amity School of Rural Management students can access the hostel facilities available on the Amity University Noida campus. Separate hostel accommodation is provided for male and female students, with furnished rooms and basic residential amenities. Hostels generally include dining facilities, common areas, internet connectivity and recreational spaces for residents. The campus provides security arrangements and other support services to create a comfortable residential environment. Students staying on campus can conveniently access classrooms, library, sports and other university facilities. Hostel availability and fees may vary depending on the room type and academic session.

Amity School of Rural Management is located within the Amity University Noida campus in Sector 125, which is well connected to Noida and the Delhi NCR region. Students can use public transport, taxis and app based cab services to reach the campus. The university also provides transportation facilities through its campus transport services for students and staff on selected routes. The location offers convenient connectivity to nearby residential areas, metro stations and major roads. Transport facilities make daily commuting and access to internships, field visits and other academic activities more convenient.