About

Asian School of Business, commonly known as ASB, is a private undergraduate institution located in Noida, Uttar Pradesh. It was established with the purpose of providing industry oriented education in business management, computer applications, commerce and related fields. ASB is part of the Asian Education Group, which was established in 1991, and Dr Sandeep Marwah is associated with the group as its President and ASB as its Founder and President. The main goal of ASB is to develop professionally skilled, ethical and globally competitive graduates through practical and modern education.

Asian School of Business is located at Plot A2, Sector 125, Noida, Uttar Pradesh 201303, in the Delhi NCR region. The campus provides an urban learning environment with classrooms and facilities designed for undergraduate education. The institute focuses on practical learning through lectures, case studies, industry visits, internships, workshops, conferences and live projects. The official website highlights facilities such as the campus building, library, lecture halls, auditorium, computer laboratories and cafeteria. 

ASB is affiliated with Chaudhary Charan Singh University, Meerut, and states that its applicable programmes are approved by the All India Council for Technical Education. The institution is NAAC accredited and its official website also identifies UGC among its accreditation and affiliation associations. ASB states that it was ranked 14th among the Top 50 Private Institutes and 26th among the Top 70 Institutes in the Overall Category in the Times B School Ranking 2024. It has also received recognition such as Top Institute of India by CSR and Best Education Brand for Industry Interface by Business World. 

Asian School of Business functions as part of the Asian Education Group and focuses mainly on undergraduate education. Its academic areas include business management, computer applications, commerce, computer science and psychology. The institution has faculties and teaching resources supporting programmes such as BBA, BCA, B.Com, B.Sc Computer Science and BA Honours Psychology. It also provides an integrated BBA and PGDM programme for students seeking a longer management education pathway.

The major streams at ASB are management, commerce, computer applications, computer science and psychology. Courses include BBA General and International, BCA General and International, B.Com General and International, B.Sc Computer Science General and International, BA Honours Psychology and the five year BBA plus PGDM integrated programme. BBA offers specialisations such as Marketing, Finance, Business Analytics, International Business, Human Resource Management and Supply Chain Management. BCA includes areas such as Artificial Intelligence and Machine Learning, Full Stack Development, Data Science, Cloud Computing, DevOps and Cyber Security. Admission is primarily for students completing Class 12, with programme specific eligibility requirements. ASB also offers merit scholarships based on Class 12 marks, including 25 percent, 50 percent, 75 percent and 100 percent tuition fee scholarships according to the advertised scholarship slabs. 

The campus infrastructure includes a library, lecture halls, auditorium, computer laboratories, cafeteria and other academic spaces. ASB also highlights practical and experiential learning through industry visits, internships, live projects, seminars, conferences, workshops and research based projects. Students in eligible international programmes can receive international exposure through a 15 day academic learning programme in Oxford and London. The institution also provides additional learning opportunities through certifications and professional programmes connected with areas such as media applications and corporate communication. 

Asian School of Business provides placement assistance and industry interaction to help students move from education to employment. The institute highlights recruiters and industry connections across areas including management, finance, commerce and technology. Its placement approach includes internships, industry exposure, skill development, corporate communication and preparation for professional opportunities. However, students should check the latest official placement report for verified figures such as average package, highest package and placement percentage before making an admission decision. 

Overall, Asian School of Business is a Noida based undergraduate institution offering programmes mainly in management, commerce, computer applications, computer science and psychology. Its key strengths include CCSU affiliation, NAAC accreditation, industry oriented curriculum, practical exposure, international learning opportunities and merit based scholarships. It can be considered by students looking for career focused undergraduate education in the Delhi NCR region, particularly in BBA, BCA, B.Com and related programmes.

Industry Oriented Education

Asian School of Business focuses on providing education that is relevant to current industry requirements. The curriculum combines theoretical knowledge with practical learning and professional exposure. Students get opportunities to participate in internships, live projects, industry visits, workshops and seminars. These activities help students understand real business and workplace situations. The approach also develops professional skills and improves career readiness. It is suitable for students who want a practical and career focused education.

Wide Range of Courses

ASB offers undergraduate programmes across management, commerce, computer applications, computer science and psychology. Students can choose programmes such as BBA, BCA, B.Com, B.Sc Computer Science and BA Honours Psychology. The college also provides an integrated BBA and PGDM programme. Different specialisations allow students to select subjects according to their interests and career plans. This variety makes the institution suitable for students with different academic backgrounds. It provides multiple pathways for higher education and professional careers.

Practical Learning Opportunities

The college gives importance to practical and experiential learning along with classroom teaching. Students can participate in case studies, projects, presentations, internships and industry visits. These activities help them apply theoretical concepts to real situations. Practical learning also develops analytical thinking, communication and problem solving abilities. Students get opportunities to understand professional responsibilities before entering the workplace. This approach can help bridge the gap between academic education and industry expectations.

Specialisations in Emerging Fields

ASB provides specialised learning opportunities in several modern and emerging areas. Management students can explore fields such as Business Analytics, Finance, Marketing, Human Resources and International Business. Computer related programmes include areas such as Artificial Intelligence, Machine Learning, Data Science and Full Stack Development. These specialisations allow students to build knowledge in specific career areas. They can select a field based on their interests and future professional goals. The focus on emerging subjects helps students understand changing industry requirements.

International Exposure

Asian School of Business provides opportunities for international academic exposure to eligible students. The institution promotes international learning experiences through programmes involving destinations such as Oxford and London. Such exposure can introduce students to different educational systems, cultures and professional environments. It can also help students develop a broader understanding of global business and career opportunities. International exposure may improve confidence, communication and adaptability. This can be valuable for students planning international studies or careers.

Merit Based Scholarships

ASB provides scholarship opportunities for eligible students based on academic merit. Scholarships can help reduce the financial burden of higher education for deserving students. Students with strong academic performance may qualify for different levels of tuition fee concessions according to the applicable scholarship policy. This provides additional encouragement for students to maintain good academic results. Scholarship availability can also make quality education more affordable. Students should check the latest eligibility conditions and scholarship slabs before admission.

Modern Infrastructure and Facilities

The college provides infrastructure designed to support academic and student activities. Its facilities include classrooms, lecture halls, computer laboratories, library facilities, auditorium and cafeteria. These facilities provide students with an environment suitable for classroom learning and practical activities. Computer and library facilities support academic research and technology based learning. The auditorium and other common spaces can be used for seminars, workshops and events. Overall, the campus is designed to support both academic and co curricular development.

Industry Interaction

ASB places importance on interaction between students and professionals from the corporate world. Students can gain exposure through guest lectures, seminars, workshops, industry visits and professional events. These activities help students understand current industry practices and workplace expectations. Interaction with professionals can also improve communication and networking skills. Students get opportunities to learn about different career paths and professional roles. Such exposure can support better career planning and employment preparation.

Advantageous Noida Location

The college is located in Sector 125, Noida, within the Delhi NCR region. Noida is an important centre for business, technology, media and corporate activities. The location can provide students with opportunities for internships, industry visits and professional networking. Being part of the NCR also gives students access to a large employment and higher education ecosystem. The location is particularly beneficial for students interested in management, technology, commerce and corporate careers. It provides a professional environment beyond the classroom.

Overall Student Development

ASB focuses on the overall development of students rather than academic knowledge alone. The institution encourages leadership, communication, innovation, entrepreneurship, teamwork and problem solving. Students can develop these skills through projects, presentations, internships, workshops and extracurricular activities. Such activities help students become more confident and professionally prepared. The college also aims to develop ethical and responsible individuals who can contribute effectively to organisations and society. This makes ASB an option for students looking for balanced academic and professional development.

Vision

The vision of Asian School of Business is to become a globally recognised educational institution of excellence that provides opportunities for growth through education. The institute aims to create an environment that develops knowledgeable, skilled and responsible students who can contribute effectively to society and industry.

Mission

The mission of Asian School of Business is to provide quality education by combining academic knowledge with practical application. The institute focuses on developing agile leaders with integrity, strong decision making and problem solving abilities. It also promotes entrepreneurship, innovation, research aptitude and industry relevant skills so that students can successfully respond to emerging professional and business challenges.

Admission to undergraduate programs at the Asian School of Business (ASB), Noida, requires candidates to have successfully completed Class 12 from a recognized board. Students must meet the minimum eligibility criteria specified for their chosen program. In addition, applicants are required to clear the institute’s internal aptitude screening process. The screening helps assess the candidate’s academic ability, logical reasoning, and overall aptitude. Admission is offered to candidates who successfully meet the eligibility requirements and clear the selection process.

Admission Criteria:

B.A (Hons)

Admission Process

• Candidates need to complete the ASB application form.
• Submit the required academic and personal documents.
• Candidates appear for the institute’s internal aptitude screening.
• Shortlisted candidates may be called for further interaction/interview.
• Final admission is offered based on the overall selection process.

Eligiblity

• Candidates must have passed Class 12 from a recognized board.
• Students from any stream can generally apply.
• Candidates must meet the minimum marks requirement prescribed by the institute.
• English should be studied as a subject at the qualifying level.
• Admission is subject to meeting ASB’s current eligibility criteria.

B.Sc

Admission Process

• Candidates must register and submit the ASB application form.
• Academic certificates and other required documents must be submitted.
• Applicants need to clear the institute’s aptitude screening.
• Shortlisted candidates may participate in an interview or counselling session.
• Final selection is based on eligibility and the institute’s selection process.

Eligiblity

• Candidates must have successfully completed Class 12 from a recognized board.
• Students should generally have studied Mathematics/Computer Science or relevant subjects.
• Candidates must satisfy the minimum percentage requirement specified by ASB.
• The qualifying examination must meet the institute’s subject requirements.
• Final eligibility is subject to ASB’s current admission guidelines.

B.Com

Admission Process

• Candidates need to fill out the ASB undergraduate application form.
• Required Class 10 and Class 12 documents must be submitted.
• Applicants are required to clear the institute’s internal aptitude screening.
• Shortlisted candidates may be invited for counselling or an interaction.
• Admission is confirmed after completing the required formalities and fee payment.

Eligibility

• Candidates must have passed Class 12 from a recognized board.
• Students from the Commerce stream are eligible to apply.
• Candidates must meet the minimum marks prescribed by ASB.
• Relevant subjects such as Accountancy, Business Studies or Economics may be beneficial.
• Final eligibility depends on the current ASB admission requirements.

B.B.A

Admission Process

• Candidates must register through the ASB admission application.
• They need to submit their academic and other required documents.
• Applicants must clear the institute’s internal aptitude screening.
• Shortlisted candidates may be called for an interview or counselling.
• Final admission is granted after selection and completion of admission formalities.

Eligibility

• Candidates must have passed Class 12 from a recognized board.
• Students from Commerce, Science or Arts streams can apply.
• Candidates must meet ASB’s prescribed minimum percentage requirement.
• Applicants should satisfy any subject requirements specified for the program.
• Admission is subject to the institute’s current eligibility criteria.

B.C.A

Admission Process

• Candidates need to complete the ASB application form.
• They must submit their Class 10 and Class 12 academic documents.
• Applicants are required to appear for the institute’s aptitude screening.
• Shortlisted candidates may undergo an interview or counselling process.
• Final admission is offered after selection and completion of formalities.

Eligibility

• Candidates must have passed Class 12 from a recognized board.
• Students should generally have Mathematics/Computer Science or an equivalent relevant subject.
• Candidates must meet the minimum marks requirement set by ASB.
• The qualifying examination should satisfy the program’s subject requirements.
• Final eligibility is determined according to ASB’s current guidelines.

IPM (BBA + PGDM)

Admission Process

• Candidates must apply through the ASB application process for the integrated program.
• Applicants submit their academic records and other required documents.
• Candidates are required to clear the institute’s internal aptitude screening.
• Shortlisted applicants may be called for an interview or counselling.
• Selected students can enroll in the integrated BBA + PGDM program after completing the admission formalities.

Eligibility

• Candidates must have successfully completed Class 12 from a recognized board.
• Students from different academic streams may be eligible to apply.
• Candidates must meet the minimum academic percentage prescribed by ASB.
• Applicants must satisfy any subject-specific requirements applicable to the program.
• Final eligibility is based on the institute’s current admission rules.

Merit Based Scholarship

Asian School of Business offers merit based scholarships on tuition fees according to the marks obtained by students in their Class 12 Board examination. Students securing 95 percent to 100 percent marks are eligible for a 100 percent tuition fee scholarship. Students scoring 90 percent to 94.9 percent can receive a 75 percent scholarship, while 85 percent to 89.9 percent can receive 50 percent and 80 percent to 84.9 percent can receive 25 percent. The scholarship is subject to verification of academic records and fulfilment of admission requirements. 

Education Loan Facility

ASB also provides support for students who require financial assistance through education loans. The institute has a Pan India tie up with nationalised banks, including Central Bank of India and Oriental Bank of Commerce, for providing education loan facilities. The college assists students during the loan process, while students are responsible for submitting the required documents. This facility is intended to make higher education more accessible to students who need financial support. A

International Programme Scholarship

For students enrolled in the applicable international programme, the scholarship is provided in six parts. The scholarship is linked to the merit criteria and is subject to verification of academic records and fulfilment of the institution's admission requirements. This provides an additional financial benefit to eligible students choosing the international programme. Students should confirm the latest scholarship conditions with the admissions office before enrolment.

Asian School of Business has a dedicated placement approach that focuses on preparing students for employment through internships, industry interaction, skill development and career guidance. The institute provides opportunities for students to interact with companies through placement activities, guest sessions, workshops and corporate engagement. Students are trained in areas such as communication, presentation, aptitude and interview skills to improve their employability. The college also provides internship and live project opportunities that give students practical exposure before entering the workplace. Placement opportunities are available across sectors such as management, finance, commerce, technology, marketing and other business related fields.

Asian School of Business provides a range of academic and student facilities to support comfortable and effective learning. The campus has modern classrooms and lecture halls designed for interactive teaching and academic activities. It also provides computer laboratories and library facilities to support technology based learning, research and assignments. The campus includes an auditorium for seminars, workshops, conferences and other events. Students also have access to a cafeteria and common areas for relaxation and interaction. The institute also supports practical learning through facilities and activities connected with projects, presentations, industry visits and other experiential learning opportunities.

Asian School of Business provides hostel and accommodation support for students who come from outside Noida and nearby areas. The accommodation is intended to provide students with a safe and comfortable living environment during their studies. Hostel arrangements generally include essential facilities required for day to day student life, along with suitable spaces for study and relaxation. Students can also access the college campus and its academic facilities conveniently from their accommodation. Since hostel availability, room types, fees and facilities can change each academic year, students should confirm the latest details directly with the ASB admissions office before taking admission.

Asian School of Business provides transport facilities to support convenient travel for students and staff. The campus is located in Sector 125, Noida, and is accessible from different parts of Noida and the Delhi NCR region. Students can use local public transport and other available commuting options to reach the campus. The location also provides connectivity to nearby residential and commercial areas. Students should contact the college administration for the latest details regarding college bus routes, timings, stops and transport charges.