M.B.A - Media Management
Overview:
MBA Media Management is a full time 2 years course at postgraduate level with specializations in certain fields such as television and print media. This course trains the students to become good leaders in the field of Media Management by training them with efficient management skills in the respective field of interest.
The course trains the student in applying their management skills in modes of media such as Television, Advertising, Photography, Print Media, Digital Media and Event Management.
The eligibility criteria for the course is a Bachelor?s degree in any stream from a recognised university with a minimum of 50% in the graduation.
The percentage may vary according to the criteria of the college. The national exams that are available for the students are CAT, CMAT, XAT, SNAP etc. However, some colleges have their own entrance examinations and personal interviews after which the students are offered admission.
The fees for the course in India ranges from 4 lacs to 15 lacs and the average MBA Media Management salary starts from 2 lacs to 10 lacs. The course can be pursued in any mode that is Full Time, Part Time or Distance Education. The admission process takes place online and offline.
Following are some of the details related to MBA Media Management course:
- The students are introduced to various options in the modes of media that are Television, Advertising, Print Media, Digital Media, Photography, Broadcasting, etc.
- The students are trained to focus towards the four key activities i.e Persuading, Educating, Entertaining, Communicating.
- They are taught to be creative so that they can generate content for the audience that is catchy, interactive and entertaining.
- The course helps the students in becoming efficient managers of technology and creative contents pertaining to the media and which can help the company have great returns and good reviews from the audience.
- One of the plus points of this course is the career options that it provides and the sectors that it offers to work in. The students can gain interpersonal skills, team spirit, leadership qualities etc through this course. These courses are helpful in the academic as well as non-academic fields.
These students get placed in the sectors of Television, Digital Media or Print Media in various posts such as Media Strategist, Marketing Analyst, Media Manager, Media Planning Manager, TV Producer, A/V (Audio-Video) Editor, Digital Media Assistant, Corporate, Communications Head, Digital Media Analyst, Channel Head, etc.
Some of the Highlights of MBA Media Management:
| Name Of The Course | M.B.A - Media Management |
| Full Form | Master of business administration in media management . |
| Level | Postgraduate |
| Duration | 2 years |
| Examination Type | Semester |
| Eligibility | Bachelor’s in any stream with 50% aggregate score. |
| Admission Procedure | Online and offline ( Entrance Exam based ) |
| Average Course Fees | ₹ 2 L To ₹ 15 L |
| Average Annual Salary | ₹ 2 LPA To ₹ 10 LPA |
| Job Profiles/Roles | Media Strategist Marketing Analyst Media Manager Media Planning Manager TV Producer A/V (Audio-Video) Editor Digital Media Assistant Corporate Communications Head Digital Media Analyst Channel Head |
| Top Recruiters | ABP Group India Today Group Ogilvy & Mather Ltd Mudra Communications Ltd McCann-Erickson India Ltd Chaitra Leo Burnett Pvt Ltd Economist Group The Hindu Group Jagran Prakashan Group HT Media |
Top Colleges offering M.B.A Media Management:
- Hindustan University
- Parul University
- International School of Business and Media
- Mahatma Jyoti Rao Phoole University
- Amity University
- Kushabhau Thakre Patrakarita Avam Jansanchar Vishwavidyalaya
- Amity School Of Communication
- Galgotias University
- Indira School of Communication
- University of Petroleum and Energy Studies
- Uttaranchal University
- Chandigarh University
- MGM institute of management
- NMIMS Mumbai
- Park Global School Of Business
Why Study M.B.A - Media Management?
- The students who have skills like interpersonal communication, creative writing , creativity etc . must opt for this course as they would get a platform to improve these skills as well as apply these skills for the best of the media sector.
- The media industry is rising at a high speed and has already widespread with every majority of houses in the country having an access to at least one mode of media throughout the country irrespective of their socio-economic background.
- The media thus , requires energetic youths who can contribute to the well being of the media sector and the rise in the profits of the company by attracting a huge audience towards the infotainment that the sector provides.
- The media requires students who can increase the quality of the content , have the skills of statistical analysis, interpret the required changes and work towards it. Hence it is easy for the MBA ( Media Management graduates ) to get placed after passing out from the institute.
Admission Procedure For MBA Media Management :
- The admission process for all the institutes offering MBA Media Management takes online as well as offline. It is based on entrance tests which include CAT, CMAT, XAT, SNAP etc.
- The admission process of the course takes place on the basis of the scores of the entrance examination and the personal interview that is conducted for the students who cross the cut off marks in the entrance examination.
- The candidates must attempt the examinations and attend the counselling session as per the merit list published after the tests.
Following are the basic admission steps of the course: - The candidate must register themselves on the official website and login using the same credentials.
- The student must fill in the application form by providing the academic and personal details. Some institutes may also want the candidate to upload the scanned documents of graduation.
- The candidates must regularly check the official website for the merit list. The selected students will be intimidated about the further admission process and the fees payment through their registered email id and phone number.
- The selected students will also be asked to attend an interview session after which the final admission of the students will be offered.
Eligibility For MBA Media Management :
- The candidate must have a bachelor's degree with relevant subjects from recognised university .
- A minimum score of 50% aggregate in the bachelor’s degree is required to be eligible. However, the percentage criteria may vary as per the individual colleges.
- Apart from these criterias, the candidate must attempt any one of the state or national entrance examinations such as CAT,CMAT,XAT,SNAP .
- If the student manages to cross the cut off marks, the students will have to attend the personal interview in order to be selected for the course.
Career Opportunity For M.B.A - Media Management :
MBA Media Management scope in India concerning career is that it has wide job options in various industries like television, radio, film, event management, and many more industries with an average salary package of INR 2 - 10 LPA based on the job role one chooses to work. Media Management is one of the top choices of study made by Indian students to pursue as a career as it is one of the popular and ever-growing industries. It is mostly considered an easy task for graduates to get placed after doing an MBA in Media Management.
Jobs Opportunities after MBA in Media Management :
- Social Media Manager
- Media Executive
- Associate Content Manager
- PR Intern
- Digital Advertising Analyst
Top Recruiters of MBA Media Management Graduates:
- ABP Group
- India Today Group
- Ogilvy & Mather Ltd
- Mudra Communications Ltd
- McCann-Erickson India Ltd
- Chaitra Leo Burnett Pvt Ltd
- Economist Group
- The Hindu Group
- Jagran Prakashan Group
- HT Media
Syllabus For M.B.A - Media Management :
Semester I
Modern Business Organization and Management
Global Business Environment & Economics
Accounting & Financial Management
HR & OB
Business & Corporate Law
Semester II
Business Research Methodology
Modern Marketing Management
Information Technology for Business
Production, Operations & SCM
Business Communication Skills
Semester III
Business Policies & Strategic Management
Entrepreneurship & Innovation Management
Media Campaign
Media Law and Regulations
Consumer Behavior
Semester IV
Business Ethics & Corporate Governance
Communication and Media Technologies
Media Management on Print and Radio
New Age Media
Project