B.Com - Marketing

Overview :

B. Com Marketing degree emphasizes the techniques and methods of managing and planning for marketing. Students proceed through the curriculum in a planned sequence that culminates with the development of a marketing plan. The programme focuses on proven practices and application of theory covering research, the nature of consumers, sales management, advertising, quality management, law and ethics in the marketing environment.

The programme also introduces students to critical thinking skills by providing them with practical marketing principles, examples and case studies, all of which develop the student’s cognitive abilities and enable them to develop marketing strategies for their organizations.

The programme aims at developing hardcore marketing strategists and marketing entrepreneurs. The department offers specialized papers in marketing which is a combination of both theory and practical sessions. Subjects like Creative Advertising and Integrated Marketing Communication introduces the students to the practical world of marketing and advertising and provides them hands-on experience through workshops conducted by industry experts

Some Highlights of B.Com Marketing:

Top Colleges Offering  B.Com Marketing in India:

• Symbiosis College Of Arts & Commerce
  
• Amity University Noida
  
• Christ University
  
• K J Somaiya College Of Arts And Commerce
  
• Loyola College
  
• Brihan Maharashtra College of Commerce (BMCC)
  
• Hansraj College
  
• H.R. College of Commerce and Economics
  
• Shri Ram College Of Com
  

Why Choose B.Com  Marketing?

Choosing a B.Com in Marketing offers several benefits for students interested in pursuing a career in the dynamic field of business, sales, and customer relations. Here are some key reasons to choose B.Com Marketing:

• In-Demand Career Opportunities: Graduates with a B.Com in Marketing are in high demand, as companies constantly seek skilled professionals to promote products, manage brands, and connect with customers effectively.  Roles such as Marketing Manager, Brand Manager, Sales Executive, Market Research Analyst, and Digital Marketing Specialist are common career paths.
• Comprehensive Understanding of Business: A B.Com Marketing program combines the foundational knowledge of Commerce and Business Management with specialized marketing skills. This gives students a deep understanding of Finance, Economics, and Business principles, alongside Marketing Strategies, Customer Behavior, and Branding Techniques.
• Growing Digital Marketing Field: As the world becomes increasingly Digital the demand for Digital Marketing professionals is soaring. Students gain expertise in Social Media Marketing, SEO, Content Marketing, and Online Advertising, preparing them to thrive in the Digital space.
• Opportunities for Creativity and Strategy: Marketing is not just about promoting products—it's about creating innovative strategies to attract and retain customers. A B.Com in Marketing gives you the tools to develop creative campaigns, brand strategies, and market research that directly impact business growth.
• Global Career Prospects: Marketing is a universal field, and the skills learned in this program can be applied globally. Graduates have opportunities to work for international companies, travel for marketing campaigns, or take on roles in multinational organizations.
• Entrepreneurial Opportunities: A B.Com Marketing equips you with the skills to understand customer needs and market trends, making it ideal for students looking to start their own business or work in startup environments. Knowledge of marketing can give entrepreneurs the edge needed to succeed in a competitive market.
• High Earning Potential: Marketing professionals, particularly those In Brand Management, Digital Marketing, and Sales roles, tend to earn competitive salaries. With experience and specialization, professionals in marketing can secure high-paying positions in top companies.
• Practical Exposure and Industry Readiness: Many B.Com Marketing programs offer internships, live projects, and industry collaborations, providing students with hands-on experience. This practical exposure ensures they are job-ready by the time they graduate.
• Scope for Further Studies: After completing B.Com Marketing, students can pursue higher studies like M.B.A. in Marketing, M.Com, or even certifications In Digital Marketing, Data Analytics, or Sales Management. These qualifications can further enhance career growth and specialization.
• Impactful Role in Business Growth: Marketing professionals play a vital role in a company's success by helping to increase sales, improve customer loyalty, and build strong brands. If you're passionate about business growth, customer engagement, and communication, marketing offers a rewarding career path.

B.Com in Marketing provides a strong foundation in commerce, combined with specialized skills in Marketing, Customer Behavior, and Digital Strategies. It opens doors to diverse career opportunities in Sales, Digital Marketing, Branding, Market Research, and Business Management. This course offers high career potential, creative challenges, and the chance to make a significant impact on business success, making it an excellent choice for students interested in the dynamic world of marketing.

Admission Procedure For  B.Com  Marketing:

• Eligibility: Completion of 10+2 (or equivalent) from a recognized board with a minimum aggregate score of 50-60%.
  
• Application Form: Fill out the application form available on the official website of the respective institution.
  
• Entrance Exams: Some colleges may conduct entrance exams to assess the aptitude and subject knowledge of applicants. Common exams include DU JAT, IPU CET, and NPAT.
  
• Merit-Based Selection: Many institutions admit students based on merit, considering their performance in the 12th-grade exams and possibly the entrance exam.Eligibility: Completion of 10+2 (or equivalent) from a recognized board with a minimum aggregate score of 50-60%.
  
• Counseling and Interview: Some universities may conduct counseling sessions or interviews to evaluate the candidate's suitability for the program.
  

Eligibility For B.Com Marketing :

• Educational Qualification: Completion of 10+2 (or equivalent) from a recognized board.
  
• Minimum Percentage: Typically, a minimum aggregate score of 50-60% in your 12th-grade exams.
  
• Subject Requirements: Some colleges may require specific subjects like Mathematics or Commerce in 12th grade, though this varies.
  
• Entrance Exams: Certain universities might have their own entrance exams or accept scores from standard entrance tests like DU JAT or IPU CET.
  

Career Opportunities for B.Com  Marketing

A Bachelor of Commerce (B.Com) in Marketing offers a wide range of career opportunities in India. Some of the potential career paths include Marketing Manager, Brand Manager, Market Research Analyst, Sales Manager, Advertising Manager, Public Relations (PR) Manager, Product Manager, Customer Relationship Manager (CRM, Content Marketing , Digital Marketing Specialist, and more.

Top companies that hire B.Com Marketing graduates include Google, Microsoft, Netflix, IBM, and various other multinational corporations. The average starting salary for B.Com Marketing graduates ranges from INR 2 to 10 LPA, with potential for higher earnings based on experience and performance.

Jobs Opportunities After B.Com  Marketing

• Marketing management
  
• Digital marketer
  
• Public relations specialist
  
• Market research
  
• Media management
  
• Project Manager
  
• Advertising Account Executive
  
• Distribution Manager
  
• Market Development Manager

Top Recruiters of  B.Com  Marketing

• Hindustan Unilever Limited (HUL)
  
• PepsiCo
  
• ITC Limited
  
• Nestle
  
• Marico
  
• Britannia
  
• Asian Paints
  
• Flipkart
  
• Google
  
• Amazon
  

Syllabus For B.Com Marketing:

Semester I

Financial Accounting
Business Environmen
Principles of Management
Business Mathematics
Business Communication
Indian Financial System

Semester II

Business Statistics
Principles of Finance
Business Law
Office Management
Regional Language
Modern Indian Language

Semester III

Corporate Accounting
Financial Management
Working Capital Management
Financial Services
Business Regulatory Framework
Business Ethics

Semester IV

Advanced Financial Accounting
Corporate Law
Marketing Management
Financial Analysis and Business Valuation
Environmental Studies
Elective Subject

Semester V

Management Accounting
Income Tax Law and Practice
Portfolio Management
Capital Markets
Financial Planning and Forecasting
Elective Subject

Semester VI

Auditing
Advanced Cost Accounting
Financial Market and Institutions
Research Project
Extension Activities
Elective Subjec