B.Des - Fashion Communication

Overview :

A Bachelor of Design (B.Des.) in Fashion Communication is a four-year undergraduate course that teaches students how to create communication solutions for the fashion and lifestyle industries.  It offers varied specializations in the field of Fashion Designing, Accessory Designing, Interior Designing, Textile Designing and lot more.

The course focuses on four major areas: Graphic Design, Space Design, Fashion Media, Fashion Thinking, and Related genres.

The program curriculum incorporates product development, marketing, CAD, CAM, specialization explicit subjects, elective subjects, vocational subjects and personality and skills advancement subjects.
Students learn how to use both hand and digital skills to create communication solutions. The course includes industry exposure, such as visits, projects, and lectures from industry experts.

Candidates who seek a B.Des course, gain experience with the designing industry with internships, expositions and events at the national as well as international level.

Some of the schools that offer B.Des. in Fashion Communication are National Institute of Fashion Technology (NIFT),  World University of Design,  Jain University, Pearl Academy, etc.

The scope of BDes Fashion Communication is widened with fresh and reliable career prospects, opportunities in several industries and new technological training options.  Over the years, the B.Des degree has unfolded to offer several design specializations focusing on Multimedia Designing, Graphic Designing, Visual Communication, Game Designing and VFX Design. Graduates of a B.Des in Fashion Communication program can pursue careers as publishers, creative directors, art directors, photographers, videographers, and more.

Some Highlights of B.Des  Fashion Communication:

Top Colleges Offering  B.Des Fashion Communication:

• National Institute of Fashion Technology (NIFT), New Delhi
  
• National Institute of Fashion Technology (NIFT), Navi Mumbai
  
• Satyam Fashion Institute (SFI), Pune
  
• Symbiosis Institute of Design (SID), Pune
  
• Amity University of Fashion Technology [ASFT], Noida
  
• MIT Institute of Design (MITID), Pune
  

Why Choose B.Des Fashion Communication:

A B.Des in Fashion Communication offers a blend of creativity and strategy, preparing students for diverse roles in the fashion and communication industries. Here are key reasons to choose this course:

• Combination of Fashion and Communication; B.Des in Fashion Communication blends two exciting and fast-growing fields – Fashion and Communication.  This combination prepares students for roles that involve communicating fashion in innovative and influential ways across various platforms, including Print, Digital, and Social Media.
• Creative & Dynamic Career Opportunities: Fashion Communication offers a wide range of roles, including Fashion PR Specialist, Fashion Journalist, Branding Expert, Social Media Manager, Fashion Photographer, and Event Coordinator.  Graduates can work in fashion media, advertising, e-commerce, brand marketing, and event management.
• Industry-Relevant Skills: Students gain expertise in Visual Storytelling, Brand Marketing, Social Media Strategy, Fashion Photography, and Fashion Journalism.  The course equips students with practical skills to communicate fashion trends effectively across platforms.
• Global Exposure: Fashion communication is a global industry. The course provides exposure to international fashion trends, global marketing strategies, and cross-cultural communication.
• Creative Work Environment: The program encourages students to develop innovative marketing campaigns, curate fashion shoots, style fashion products, and create engaging content. It offers a highly creative and dynamic work environment.
• Strong Industry Connections: Many programs have collaborations with leading fashion brands and media outlets, offering Internship opportunities, Networking, and Real-world projects. Students can build connections with top industry professionals, boosting employability.
• Growing Demand & Job Security: The fashion industry, especially digital fashion and e-commerce, is growing rapidly, creating a strong demand for skilled fashion communicators. Job security is high for professionals with expertise in digital and strategic communication.
• Entrepreneurial Opportunities: Graduates can also explore entrepreneurship by starting fashion blogs, e-commerce platforms, PR agencies, or consultancy services.

A B.Des in Fashion Communication provides the perfect platform for those passionate about fashion, media, and creativity. With diverse career options, exposure to global trends, and opportunities for entrepreneurial ventures, this degree opens the door to a successful career in the fast-paced fashion industry.

Admission Procedure For B.Des  Fashion Communication:

• Most of the top-notch universities and colleges offering B.Des Fashion Communication admit students based on their rank in entrance exams conducted at national, state or institute level. Some institutes also provide direct admission based on the applicant’s performance in his/ her HSC examinations. However, the admission process usually differs across universities.
  
• Candidates can avail the application form facility either online or offline.
  
• Candidates can appear for national, state or institute level entrance exams for entrance based admissions.
  
• NPAT, NIFT, UPES DATE, AIEED are some of the most popular entrances.
  
• Candidates shortlisted will then be required to appear for counselling, personal interview or group discussion round.
  

Eligibility For B.Des  Fashion Communication:

• Candidates should pass 10+2 examinations from a recognized board in any discipline.
  
• Candidates must also have obtained a minimum of 50% aggregate marks.
  
• Candidates must also appear for entrance exams for admissions to colleges providing entrance based admissions.
  

Career Opportunities for B.Des  Fashion Communication:

Graduates from the B.Des Fashion Communication courses can find various opportunities in fashion communication jobs with diverse fields such as Branding, Styling, Photography, Journalism, Advertising, Visual Merchandising, and Interaction Design.

Professionals having a good Fashion Communication course are always desirable to employers. As the fashion industry has evolved a lot and will expand more in the future, it is expected that there will be no dearth of opportunities in the coming years. Therefore, successful candidates can be assured of a bright Fashion Communication career in the field.

With explosion of fashion media over the last decade, the opportunities in fashion are no longer limited to the role of designers. The fashion industry now requires professionals producing quality content in the form of word and image.

Graduates will work across a wide spectrum of careers in Fashion Communication, working as Writers, Journalists, Editors, Stylists, Photographers, Art Directors, Set-Designers, Fashion Show Producers, Illustrators, Curators, Archivists, Researchers, and Retailers.

From Marketing to Advertising, Public Relations to Journalism, numerous career options can be availed by Fashion Communication graduates. The salary scale ranges between INR 2 lakhs to INR 40 lakhs depending on the specializations and careers chosen by the candidates 

Jobs Opportunities After  B.Des Fashion Communication:

• Graphic Designer
• Fashion Photographer
  
• Fashion Journalist
  
• Photo Journalist
  
• UI/UX Designer
  
• Fashion Stylist
  
• Copy Writer
  
• Visualiser
  
• Visual Merchandiser
  
• Event Manager
  
• Brand Manager
  

Top Recruiters of B.Des  Fashion Communication:

• Times of India
  
• NDTV
  
• Asian Age
  
• Pantaloons
  
• Marks and Spencers
  
• Christian Dior
  
• Marie Claire
  
• Liberty
  
• Lifestyle 
  

Syllabus For B.Des  Fashion Communication:

Semester I

Fundamentals of Arts and Design (2D)
Art representation and transformation
CAD – Photography and Videography
Designing and Human evolution
Applied Science for Designers
Design studio I – problem identification

Semester II

Fundamentals of Arts and Design (2D)
Image representation and transformation –II
Typography Fundamentals and exploratory printing
World of images & objects
Knowledge organization and communication
Design studio II – Problem Analysis

Semester III

2D Visual studies I – word & image
3D Form studies – Aesthetics, Identity & Expressions
Creative Thinking Process and Methods
Design, Society, Culture & Environment
Design, Society, Culture & Environment
Environmental Studies – Science & Engineering

Semester IV

Elective- 3D Form Studies II or 2D Visual Studies II
Communication Theories, Visual Perception & Semiotics
Design, Storytelling & Narratives
Design Studio III – Creative Explorations
Summer Project
Design Studio IV - Prototyping

Semester VI

Electives
Electives
Design Management, Planning & Professional Practice
System Design Project
Semester VIII
Projects

Semester V

Electives
Applied Ergonomics
Design, Technology & Innovation
Collaborative Design Project
Semester VII
Global Design Thoughts and Discourse, Re-Design Project, Design Research Semina