B.B.A - Marketing

Overview:

A BBA in Marketing degree in India is a three-year undergraduate program that teaches students about marketing principles and practices, and prepares them for careers in marketing:   Students learn about Consumer Behavior, Digital Marketing, Advertising, Branding, and Market Research. Core subjects Include Managerial Economics, Research Methodology, Business Communication, and Marketing Management. Elective courses may include Business Mathematics, Operations Research, and Financial Accounting.

Students gain practical experience through Case Studies, Projects, and Interactive Sessions with Industry Professionals.

Graduates can pursue careers in Marketing, Consulting, Education, and Government. Some job roles include Brand Manager, Product Manager, Social Media Manager, nd Marketing & Sales Manager.

The eligibility criteria required to pursue the course includes candidate having cleared their 10+2 board exams from a recognized board with an aggregate score of 55% – 60%. The eligibility can slightly differ depending upon the college the student seeks for. Admission to this course is offered both on the basis of merit basis and through entrance exams such as NMAT, SET, SAT as well.

Some Highlights of B.B.A Marketing:

Top Colleges Offering B.B.A Marketing:

• Amity University Noida
• Bharati Vidyapeeth Deemed University
• Chandigarh University
• Graphic Era Hill University
• Indian Institute of Management
• Institute of Management and Entrepreneurship Development
• Jain University
• Jaipur National University
• Jamia Millia Islamia University
• K L University

Why Choose B.B.A Marketing?

Choosing a B.B.A. in Marketing offers numerous advantages for those interested in the dynamic world of Business and Marketing. Here are key reasons to pursue this degree:

• Comprehensive Marketing Knowledge: The program focuses on Advanced Marketing Strategies and Business Management, equipping students with practical knowledge of the latest trends and tactics in the Marketing world. It helps develop essential skills to succeed in the competitive business environment.
• Target-Oriented Career: Marketing is a results-driven field that emphasizes the art of creating customers, client management, and sales strategies. The BBA Marketing program trains students to apply foundational business principles and market strategies to real-world challenges.
• Diverse Career Opportunities: Graduates of B.B.A. Marketing can explore roles such as Marketing Manager, Brand Manager, Sales Executive, Market Research Analyst, Digital Marketing Specialist, Product Manager, Advertising Manager, and more.
• Pathway to Higher Studies: After completing a B.B.A. in Marketing, students can pursue further education such as MBA in Marketing, MBA in Sales and Marketing, Masters in Marketing Management, Postgraduate Diploma in Marketing Management.  These advanced studies open doors to leadership positions and higher earning potential.
• High Earning Potential: A career in marketing offers competitive salaries. Starting salaries for B.B.A. Marketing graduates typically range from INR 5.50 LPA to 8 LPA, depending on the role and industry.
• Practical Skill Development: The program emphasizes real-world application of marketing theories and strategies. Students gain experience in market research, consumer behavior, advertising, sales techniques, and digital marketing, all of which are essential for success in the field.
• Networking Opportunities: B.B.A. Marketing students often have the chance to network with industry professionals, attend seminars, and engage in internships, which can help build valuable connections and enhance career prospects.
• Entrepreneurial Opportunities: Marketing skills are essential for entrepreneurs. The program also prepares students to start their own business or work in business development roles, as marketing is key to any business's growth and sustainability.

In summary, a B.B.A. in Marketing is an excellent choice for individuals passionate about business, strategy, and communication. It offers a solid foundation for a rewarding career with numerous opportunities in diverse industries, competitive salaries, and the chance to pursue further studies or entrepreneurship.

Admission Procedure For B.B.A Marketing:

• Entrance-Based Admission: Some colleges admit students based on entrance exams such as DUET, AIIMS entrance, JNU entrance, AICET, etc., conducted at the university or national level.
  
• Merit-Based Admission: Other institutes admit students solely based on their 10+2 scores, followed by a final round of counseling
  

Eligibility For B.B.A Marketing:

• Completed 10+2 standard from a recognized board
  
• Candidates must have an average score of 45% - 55% or above.
  

Career Opportunities For B.B.A Marketing:

After completing a BBA in Marketing, graduates have a variety of career opportunities. They can pursue roles such as Marketing Executive, Brand Manager, Market Researcher, Sales Executive, and Digital Marketing Specialist, among others.

Additionally, higher studies like an MBA—especially with a focus on Marketing or Sales—can further enhance career prospects, allowing for specialization and advancement into leadership roles. Fields like Marketing Management and Analytics are also gaining traction, providing even more avenues for growth.

Networking, Internships, and Real-world projects during their studies can also significantly boost their employability.

Jobs Opportunities After B.B.A Marketing:

• Marketing Manager
  
• Brand Manager
  
• PR Manager
  
• Market Analyst
  
• Advertising Manager
  

Top Recruiters For B.B.A Marketing

• Google
  
• Amazon
  
• HCL
  
• Wipro
  
• IBM
  
• Infosys
  
• Byjus
  
• Reliance
  
• TATA
  
• Lenovo
  
• Flipkart

Syllabus For B.B.A Marketing:

Semester I

Marketing Concepts
Principles of Sales Management
Marketing Audits
Business Laws

Semester II

Marketing Segments
Marketing Ethics
Consumer Behaviour
Industrial marketing

Semester III

Brand Management
Business Communication
MS Excel
Human Resource Management

Semester IV

Economic Analysis
Soft skills
Organizational Behaviour
Sales and Distribution Management

Semester V

Fundamentals of Entrepreneurship
Marketing Management
Social Project/Rural Project
Current Business Affairs

Semester VI

Business Laws
Financial Management
Semester End Viva-Voce
Semester End Viva