M.B.A - Marketing

Overview 

An MBA in Marketing is a two-year Postgraduate program that comprises of various subjects such as Marketing Management, Finance, Business Studies and Accounting and teaches students how to manage Marketing activities and resources. MBA Marketing refers to a Master of Business Administration with focus on Marketing aspect.

MBA Marketing provides students with the knowledge and technique of creating a narrative around any particular product and service with the help of Analytics, Storytelling, Communications, Customer Behaviour and Management Skills.  Students learn about Customer Relationship Management, Branding, Competitive Dynamics, Organizational Communication, and Consumer Behavior.

MBA Marketing has found new life with the Growth of Digital Marketing in India. With the change in time and with more and more digitalization, companies have to become more efficient in reaching out global audience.  Since 2015, Digital marketing has taken the front-seat compared to traditional marketing techniques.  

 MBA Marketing is one of the top specializations of MBA that focuses on topics such as Market Research, Advertising, Branding, and International Markets. Apart from core MBA Marketing subjects, the course also teaches students how to present their market strategies to the customers, and how to network effectively.

The basic eligibility criteria for an aspirant wanting to join MBA Marketing typically requires a minimum of 50% in undergraduate studies, but some colleges may also consider work experience. Some entrance exams for MBA in Marketing programs include CAT, XAT, NMAT, and ATMA. The program is usually divided into four semesters, or six trimesters, depending on the college. The average course fee is between INR 2–8 lakhs, but can range from INR 2–20 lakhs.

Some notable institutions that offer MBA in Marketing programs include JBIMS Mumbai, UPES Dehradun, KJ Somaiya, and MIT School of Management.

The related courses along with MBA Marketing include Marketing Management, Sales, Operations Management, Consumer Strategy, Digital Marketing and Social Media Marketing. The course will help students to gain knowledge and insights about the marketing strategies of top companies globally, which will help them to work effectively in top management companies.

Pursuing MBA in Marketing not only confirms a high salary but also assures a higher and better growth in career. After completing the program, students can work as Sales Executives or Managers in companies across a variety of industries, Including Banking, Retail, Tourism, FMCG, Hospitality, Media, Advertising, and Market Research.

Some Highlights M.B.A  Marketing :

Top Colleges Offering M.B.A  Marketing In India:

• Indian Institute of Technology (IIT), Roorkee
• Indian Institute of Technology (IIT), Madras
• Indian Institute of Management (IIM), Tiruchirapalli
• SP Jain Institute of Management and Research (SPJIMR), Mumbai
• Indian Institute of Management (IIM), Raipur
• Symbiosis Institute of Business Management (SIBM), Pune
• Great Lakes Institute of Management, Chennai
• Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
• ICFAI Foundation for Higher Education (IFHE), Hyderabad

Why Choose M.B.A  Marketing?

An MBA in Marketing is one of the most sought-after specializations, offering excellent career opportunities and high earning potential. The marketing sector is a top recruiter in MBA placements, with companies offering lucrative salaries. Here are several compelling reasons to pursue an MBA in Marketing:

• Diverse Knowledge and Skill Set: The MBA in Marketing covers a wide range of topics, including Sales, Market Research, Marketing Tactics, Management, and Leadership Skills. You also gain expertise in both traditional and modern Marketing strategies like Digital Marketing, Social Media Marketing, and Email Marketing.
• Career Growth and Leadership Opportunities: This course helps you advance your career by preparing you for leadership roles in Marketing. It provides you with the knowledge and skills to take on senior positions such as Marketing Manager, Brand Strategist, Product Manager, and Sales Director.
• Lucrative Salary Potential: Marketing professionals are among the highest-paid in business. The average salary for an MBA Marketing graduate ranges from INR 3 to 30 LPA, with roles like Marketing Manager earning an average of INR 9,03,076, which is higher than positions in HR or Operations Management.
• Job Versatility: Graduates can pursue a variety of roles across sectors Including Brand Management, Digital Marketing, Product Marketing, and Market Research. There is also the opportunity to shift into areas like Consultancy and Entrepreneurship.
• High Demand across Industries: Marketing is crucial for every business, and Marketing professionals are in demand across industries such as IT, Banking, Retail, Media, FMCG, and Hospitality. Every company relies on effective Marketing to increase revenue and build customer loyalty.
• Networking and Career Connections: MBA in Marketing programs offer excellent Networking opportunities, allowing you to connect with industry professionals, peers, and recruiters, which can help propel your career forward.
• Top Recruiters and Career Prospects: Renowned companies such as Sony, KPMG, Spencer's Retail, Ranbaxy, and Tech Mahindra actively recruit MBA Marketing graduates, offering promising career growth and competitive salaries.

An MBA in Marketing opens doors to diverse career paths with a strong potential for growth, higher salaries, and Global opportunities. Whether you're interested in traditional Marketing or the Digital landscape, this degree equips you with the skills to thrive in a fast-paced and ever-evolving field. If you're aiming for Leadership roles in a dynamic and rewarding career, an MBA in Marketing is an excellent choice.

Admission Procedure For M.B.A  Marketing:

The admission process for an MBA in Marketing in India is similar to the general MBA admission process and includes the following steps:

• Students must appear for a national-level MBA Entrance exam or a university-specific exam. Some popular Entrance exams include CAT, MAT, XAT, NMAT, and CMAT.
• Students must fill out an application form and pay the application fee, which is usually between INR 1,500 and 2,500.
• Students who pass the entrance exam are shortlisted for a Group Discussion and Personal Interview.
• Students can check the Admission Portal or Email for updates on the Admission decision.
• Students must confirm their Enrollment and pay the required Tuition or Enrollment fees.  

Eligibility For M.B.A  Marketing:

To be eligible for an MBA in Marketing in India, you typically need to meet the following criteria:

• Have a Bachelor's degree from a recognized institution in any field
• Have a minimum aggregate of 50% in your Bachelor's degree
• If you are a reserved category student, you may need a minimum aggregate of 45%
• If you are in your final year of your Bachelor's degree, you may be able to apply if you have a minimum of 50% in your previous year's examination
• You may need to take an entrance exam such as the CAT, MAT, XAT, CMAT, or NMAT
• You may need to participate in a Group Discussion and Personal Interview
• Some prestigious institutions, such as the IIMs, may have higher merit score requirements.

Career Opportunities for M.B.A  Marketing:

An MBA in Marketing is a highly valuable qualification, particularly in the rapidly evolving business environment. This specialized program equips students with both Advanced Business Management skills and deep Marketing knowledge, making them highly sought after by employers in various sectors, including FMCG, Retail, Banking, Hospitality, Media, and more. This professional course offers specialized education in Consumer Behaviour, Brand And Promotion Management, Product Management and Selling Strategies, in addition to the conventional MBA coursework of Advanced Business Strategies.  

The Technological transformation and Digital Marketing trends are reshaping the marketing landscape. This is especially true in India, where sectors like FMCG are seeing rapid growth. The increasing penetration of Technology, E-Commerce, and Digital Channels has amplified the need for Marketing Professionals who can adapt to new trends.

An MBA in Marketing opens up diverse roles across industries, such as Marketing Manager, Brand Strategist, Sales Director, Digital Marketing Specialist, Market Research Analyst, Advertising Executive, Retail Marketing Director, etc.

In India, salaries for MBA Marketing graduates can vary based on the industry, company, and location, but entry-level roles generally offer competitive salaries ranging from INR 6 LPA to INR 10 LPA. Over time, with experience and expertise, professionals in this field can command much higher compensation packages.

MBA Marketing opportunities lie in Retail, Tourism & Hospitality, Banking & Finance, Advertising and Media, Consultancy, Market Research, and more.

An MBA in Marketing not only enhances leadership and strategic thinking skills but also opens up a world of career possibilities across multiple high-growth industries. With the continuous expansion of the FMCG sector and the increasing importance of Digital Marketing, MBA Marketing graduates are poised to play key roles in driving business success in India and beyond.

Jobs Opportunities After  M.B.A  Marketing:

• Brand management
  
• Marketing Manager
  
• Business Development Manager
  
• Sales Manager
  
• Media management
  
• Media planner
  
• Product Management
  
• Business development
  

Top Recruiters of  M.B.A  Marketing:

• P&G
  
• Amazon
  
• Google
  
• Microsoft
  
• JP Morgan
  
• Morgan Stanley
  
• Tech Mahindra
  
• PepsiCo
  
• ITC
  
• Tata Consultancy Services
  
• Reliance
  
• Cognizant
  
• Wipro
  
• ICICI Bank
  

Syllabus For M.B.A  Marketing:

Semester I

Management Concepts
Business Environment
Quantitative Techniques in Management
Managerial Economics
Statistical Analysis and Operations Research
Managerial Communication
Financial Management

Semester II

Cost and Management Accounting
Marketing Management
Consumer Behaviour
Production and Operations Management
Advertising Management
Human Resource Management
Accounting and Managerial Decisions

Semester III

Strategic Management
Entrepreneurship Development
International Business
Industrial Marketing
Retail Management
E-Commerce
Service Marketing and CRM

Semester IV

Management Information System
Product and Brand Management
Sales and Distribution Management
Integrated Marketing Communication
Logistics and Supply Chain Management
Total Quality Management
Management Control Systems