B.B.M - Digital Marketing

Overview :

BBA in Digital Marketing is a three-year bachelor's degree program that teaches students the skills and knowledge needed to work in the digital marketing industry. Digital Marketing, the new and trending branch of marketing, is a thriving industry not just in India but worldwide. With almost all companies moving their businesses online, the demand for digital marketers is growing rapidly, opening doors to many job-seekers. The program updates students with major skills such as sales conversion concepts, analyzing marketing campaigns, and developing strategies. 

The BBA in Digital Marketing curriculum includes subjects such as Social Media Marketing, Ad Campaigns, Google AdWords, YouTube marketing, Google Analytics, Webmaster Tools, and Search Engine Optimization. The program also covers a variety of Digital Marketing techniques and strategies, including: Online Advertising, Social Media Marketing, Search Engine Optimization (SEO), Content Marketing, and Data Analytics.

A Bachelor of Business Management (BBM) course in India typically requires students to have completed Class 12 from a recognized board of education with a minimum aggregate score of 50%. The selection process for a BBM course may include entrance examinations, group discussions, and interviews.

The digital marketing industry in India is growing rapidly, with an industry value of 199 billion rupees projected to reach 539 billion rupees by 2024. After graduation, raduates will be well-positioned for roles such as Digital Marketing Manager, SEO Specialist, Social Media Manager, Content Marketing Manager, and Digital Marketing Analyst, among others. Moreover, Digital Marketing skills are highly transferrable, which means that graduates can work across various industries, including E-commerce, IT, Retail, and many more.  

Some Highlights of B.B.M Digital Marketing:

Top Colleges Offering B.B.M Digital Marketing:

• Pune University.
  
• KIIT School of Management.
  
• Lovely Professional University.
  
• SRM University.
  
• Christ University.
  
• Madras Christian College.
  
• Narsee Monjee Institute of Management Studies.
  

Why Chooes B.B.M Digital Marketing?

A BBA in Digital Marketing is an excellent choice for students who want to build a career in the fast-paced and ever-evolving field of marketing. This course offers a wide range of benefits, and here’s why it can be the perfect option for you:

• High Demand for Digital Marketing Skills: Digital Marketing has become essential for businesses across all sectors. Every organization, regardless of its industry or size, needs skilled professionals who can navigate the digital landscape.  There is a growing demand for Digital Marketing experts, making this a highly employable field with excellent job opportunities.
• Diverse Career Opportunities: Graduates of a BBA in Digital Marketing have access to numerous career paths, including roles in Digital Marketing Agencies, Startups, E-commerce companies, Advertising firms, Freelancing or Entrepreneurship.  You can even apply your skills to create and promote your own digital marketing business.
• Job-Ready and Industry-Relevant Skills: The program focuses on practical skills that are highly valued by employers. You'll gain expertise in areas like SEO (Search Engine Optimization), Social Media Marketing, Content Marketing, Data Analytics, and PPC (Pay-Per-Click) Advertising. This makes you immediately job-ready, as the course is tailored to meet the demands of today’s digital job market.
• Global Job Opportunities: Digital marketing is a universal skill, which means that graduates can apply for jobs anywhere in the world.  The skills you acquire are transferable across industries, allowing for career mobility and global job prospects.
• Versatile Skill Set: A BBA in Digital Marketing equips you with a range of versatile skills, such as Analytics, Content Creation, Customer Engagement, and Strategic Planning, which can be applied to many industries and job roles.  These skills also allow you to pursue self-employment opportunities, work as a Freelancer, or even start your own business.
• Networking and Career Growth: The course not only prepares you for the technical aspects of Digital Marketing but also provides opportunities for Networking with industry professionals.  As you engage in internships, case studies, and projects, you'll build connections that can help you throughout your career.
• Competitive Salaries and Career Advancement: Digital Marketing professionals are typically well-compensated, with high salary potential and opportunities for advancement.  As you gain experience and expand your skill set, you can negotiate higher salaries and move up in your career.
• Comprehensive Knowledge of Marketing: The BBA in Digital Marketing combines traditional business subjects Like Finance, Operations Management, and Marketing, while also offering specialized training in the digital space.  This holistic approach provides a strong foundation in both business fundamentals and the innovative aspects of digital marketing.
• Adaptability to Any Market Scenario: The flexibility of digital marketing allows professionals to adapt to various market scenarios, whether it’s targeting a local audience or reaching a global customer base.  The skills you learn in this course will equip you to navigate any Digital Marketing challenge, making you an asset to any organization.
• Growth in the Digital Economy With the increasing reliance on digital platforms, Digital Marketing has transformed how businesses connect with customers. It’s not just about Social Media or Ads anymore—Digital Marketing also encompasses Website Optimization, Email Campaigns, and Online Customer Engagement.  As the digital economy grows, professionals with expertise in Digital Marketing will continue to be in demand.

A BBA in Digital Marketing offers numerous opportunities to students, whether they aim to work in an organization, become a freelancer, or start their own Digital Marketing business. The course provides a strong foundation in marketing, business management, and technical skills that are in high demand across industries. With global job prospects, high earning potential, and career growth opportunities, this degree is an ideal choice for students looking to succeed in the dynamic world of Digital Marketing.

Admission Procedure For B.B.M Digital Marketing:

Admission to BBM in Marketing Management is done on the basis of marks obtained in the entrance test. Some of the colleges may conduct interviews after the result of the entrance test. This is followed by counseling.  The admission process for a Bachelor of Business Management (BBM) in Digital Marketing in India typically involves several key steps:

• You need to have completed your 10+2 (higher secondary education) from a recognized board with a minimum aggregate score of 50%. English is usually a compulsory subject.
• Some colleges may require you to take entrance exams such as SET (Symbiosis Entrance Test), IPU CET (Indraprastha University Common Entrance Test), or NPAT (NMIMS Programs After Twelfth). However, some institutions may also consider your 10+2 scores for admission.
• Apply to the colleges or universities offering the BBM in Digital Marketing course through their official websites. Make sure to check the specific application deadlines and requirements for each institution.
• After shortlisting candidates based on entrance exam scores or 10+2 marks, many colleges conduct a written test and personal interview to assess your aptitude and communication skills.
• Participate in the counseling process for seat allocation. This is where you'll choose your preferred colleges and courses based on your rank and availability.

Admission Procedure For B.B.M Digital Marketing:

To be eligible for a BBA in Digital Marketing course in India, you generally need to meet the following criteria:

• Completion of 12th standard (or equivalent) from a recognized board.
• A minimum aggregate percentage of around 50% is usually required, though this can vary by institution.
• Some colleges may require you to appear for entrance exams such as such as IPU CET, SET, or DU JAT

Additional Notes:

• Specific eligibility requirements can differ from one college to another, so it’s important to check the details of the institutions you are interested in.
• Some colleges might also conduct interviews or group discussions as part of the admission process.
• Before applying, ensure you verify the requirements of each college to ensure you meet all criteria.

Career Opportunities for B.B.M Digital Marketing:

The future of Digital Marketing seems brighter than ever. It is here to stay and businesses, big or small, have to embrace it and adapt this trend. They must focus more on personalized content, influencer marketing, social commerce, voice search, video marketing, and AI for growth.

Incisive understanding and conviction in being able to carry out digital campaigns for organizations can be very fruitful for Digital Marketing professionals and for the businesses as well. As a fresher, it can open up opportunities for the graduates to work and prove themselves to be a competent Digital Marketers.

There is a huge competition among companies and organizations for BBA in Digital Marketing graduates. Companies have started looking for skilled digital marketers to rank higher and grow their businesses. Candidates can easily bag career opportunities in India as well as outside the country. Besides this, candidates may also opt for MBA in digital marketing or any other master's degree in digital marketing.

Jobs Opportunities After B.B.M  Digital Marketing:

• Marketing Executive
  
• Marketing Manager
  
• Product Manager
  
• Brand Manager
  
• Advertising Manager
  
• Marketing Communications Manager
  
• Sales Executive
  
• Sales Manager
  
• Marketing Research Analyst
  
• Digital Marketing Manager
  
• Public Relations Manager
  
• Business Development Manager
  

Top Recruiters of B.B.M  Digital Marketing:

• Accenture
  
• Deloitte
  
• Ernst & Young (EY)
  
• Goldman
  
• Google
  
• Infosys
  
• KPMG
  
• McKinsey & Company
  
• PricewaterhouseCoopers (PwC)
  
• TCS
  

Syllabus For B.B.M Digital Marketing:

Semester I

Communication Skills
Organizational Behavior
Basics of Management
Business Communication

Semester II

Accounting
Finance Management
HR Management
Economics

Semester III

Basics of Digital Management
DIgital Design & Communication
Internet Technologies
SEO

Semester IV

Social Media Marketing
Advertising
Data Analytics
Data Mining

Semester V

Web Design and Development
Content Marketing
Lead Generating & Email Marketing
Mobile Marketing

Semester VI

Project Management
Business Laws & Ethics
Digital Marketing Laws
Semina