B.B.A - Retail Management

Overview:

A Bachelor of Business Administration (BBA) in Retail Management is a three-year undergraduate program that teaches students about the key principles and operations involved in retail industry - retailing and retail establishments, and how to manage a retail business.  As the name of the program suggests, this program aims to prepare students with the knowledge and skills in retail. The science of retail involves Purchasing, Marketing, Merchandising, Operations, Inventory Control and Staff Management.

The course covers all the basic aspects of the retail industry and provides a student with the necessary knowledge and skill-set to succeed in the retail industry. The program includes a range of topics, including Marketing, Accounting, Inventory Management, Advertising, Human Resource Management, Consumer Dating Control, Retailing Strategies, etc.

The course curriculum of B.B.A in Retail Management is so designed as to give a student a top-to-bottom knowledge fo the functioning and supervision of a retail establishment. Students learn key concepts such as marketing, customer relationship management, strategies used in retailing, human resource management etc.  Students also gain practical experience through internships, industry projects, and simulations, which help them apply their learning to real-world scenarios and build industry connections

The course is available for students who have passed or are appearing in the 10 + 2 examinations and is good for a student who wishes to make a career in an industry that is directly or indirectly makes use of retailing operations. 

Some Highlights of B.B.A Retail Management:

Top Colleges Offering B.B.A Retail Management:

• Lovely Professional University
  
• RIMT University
  
• University of Technology and Management
  
• Amity University
  
• University of Petroleum and Energy Studies
  
• Symbiosis Skills and Open University
  
• Jagannath University
  
• Sun Rise University
  
• University of Petroleum and Energy Studies
  
• Madurai Kamaraj University
  

Why Choose B.B.A Retail Management?

With the retail industry evolving due to technological advancements, e-commerce growth, and changing consumer behavior, the demand for skilled professionals in retail management is on the rise. A B.B.A. in Retail Management offers the perfect foundation for students looking to pursue a career in retail, whether they aspire to manage large retail chains, work in e-commerce, or start their own business.  Let us look at some of the reasons why a B.B.A. in Retail Management is the right choice:

• Growing Retail Industry: The retail industry in India is expanding rapidly, creating a wealth of career opportunities in areas like supply chain management, e-commerce, and brand management.
• Comprehensive Skill Set: The B.B.A. in Retail Management covers key areas like inventory control, personnel management, marketing, merchandising, and finance management, equipping you with the practical skills needed for retail operations.
• Industry Exposure: Many programs offer internships and industry projects, helping students gain valuable business contacts and hands-on experience in real-world retail environments.
• Customer Relationship Management: Students are trained in customer service, problem-solving, and building strong customer relationships to enhance sales and customer satisfaction.
• Career Flexibility: Retail management graduates can pursue careers in various sectors, including e-commerce, supply chain, marketing, and brand management. The skills acquired are transferable to many business areas.
• Entrepreneurial Opportunities: The course helps develop the business acumen needed to start your own retail store or assist in managing family businesses, providing a solid foundation for entrepreneurship.
• Time Management and Communication Skills: B.B.A. in Retail Management develops key business skills such as time management, organization, and communication, which are valuable in any business context.
• Specialized Knowledge in Retail Operations: Graduates are equipped to handle all aspects of retail operations, including supply management, logistics, and stock control, making them valuable assets to any retail organization.

A B.B.A. in Retail Management is an excellent choice for those interested in retail operations and management. With the retail sector growing rapidly, this degree provides the skills, industry exposure, and career opportunities to thrive in both established companies and entrepreneurial ventures.

Admission Procedure For B.B.A Retail Management:

• The admission to this course depends on the marks procured by the candidate in an entrance exam
  
• Some colleges also allow admission on merit basis for which students are advised to score well in their high school exams
  

Eligibility For B.B.A Retail Management:

• 10+2 education completed from a recognized educational Board.
  
• Commerce subjects as the main subjects of study at the 10+2 level.
  

Career Opportunities for B.B.A Retail Management

A B.B.A. in Retail Management indeed offers a comprehensive curriculum that equips students with essential skills for a successful career in the retail industry. With a focus on Economics, Marketing, Visual Merchandising, Sales, Branding, and Customer Support, graduates can pursue various roles, including:

Retail Manager: Overseeing daily operations and ensuring customer satisfaction.

Visual Merchandiser: Designing product displays to enhance customer engagement.

Brand Manager: Developing and maintaining a brand’s image and strategy.

Sales Manager: Leading sales teams and driving revenue growth.

Supply Chain Manager: Managing logistics and inventory to optimize operations.

Customer Experience Manager: Enhancing customer interactions and satisfaction.

The skills gained from this program are highly transferable, making graduates valuable in various sectors beyond retail, such as e-commerce and marketing.  This versatility opens up numerous pathways for career advancement in an ever-evolving industry.

Jobs Opportunities After B.B.A Retail Managemen

• Retail Executive
  
• Advertising Manager
  
• Administrative Officer
  
• Operations Manager
  
• Store Manager
  
• Visual Merchandiser
  
• Accounts Manager
  
• Sales Analyst
  
• Warehouse Manager
  

Areas of Employment B.B.A Retail Management

• IBM
  
• Infosys
  
• Wipro
  
• Accenture
  
• KPMG
  
• Tata Consultancy Service
  
• Deloitte
  
• Amazon
  
• ICICI Bank
  
• Microsoft
  

Syllabus B.B.A Retail Management

Year I

Overview of retailing
Retail marketing
Retail management perspective
Customer service management
Internship
Viva voce
-

Year II

Buying merchandizing I
Store operations I
Human resources
Principles of marketing economics
Business communication
Field study I
-

Year III

Buying merchandizing II
Store operations II
Visual merchandizing
Sales management
Customer value management
IT application in retail
Field study II