B.B.A - Business Analytics

Overview:

B.B.A Business Analytics is a specialized undergraduate degree program that teaches students how to use Data Analytics and Business Intelligence to make strategic business decisions.  It is 3-year undergraduate degree program that equips students with the skills needed to analyze data and make informed business decisions, preparing them for a rapidly growing field.   

The curriculum typically includes Data Visualization, Fundamentals of Marketing, Data Analysis with Python, Managerial Economics, and Principles of Management.  Several topics are covered in the B.B.A in Business Analytics course which are related to the Industry.  

To get admission to B.B.A in Business Analytics, the student must have completed Class 10+2 with an aggregate of 50% or more marks with Maths as a mandatory subject.  Applicants may be admitted to this program based on the admission requirements or merit depending on the college or university.


Some Highlights of B.B.A Business Analytics:

Name Of The Course 

B.B.A Business Analytics

Full Form

Bachelor of Business Administration in Business Analytics

Level

Undergraduate

Duration

3 Years

Examination Type

Semester System

Eligibility                     

Minimum 50% in 12th Board Exams

Admission Procedure

Direct or Entrance Exam

Average Course Fees   

₹ 2.0 K To ₹ 3.5 L

Average Annual Salary 

₹ 2.0 LPA To ₹ 4.0 LPA

Job Profiles/Roles

Business Analyst, Predictive Modeler, Data Analyst, and Business Intelligence Analyst

Top Recruiters

Deloitte, Microsoft, Amazon, Google, Accenture, KPMG, Tata Consultancy Services, Wipro


Top Colleges Offering B.B.A Business Analytics:

  • Narsee Monjee Institute Of Management Studies
  • K L University Business School
  • Woxsen University, Hyderabad
  • University School Of Business, Chandigarh University
  • Parul University, Vadodara
  • Chitkara University, Chitkara Business School
  • Christ University, Bangalore
  • Gitam School Of Business, Visakhapatnam
  • O.P. Jindal Global University, Jindal Global Business School
  • Kristu Jayanti College

Why Choose B.B.A Business Analytics?

A B.B.A. in Business Analytics prepares students for a dynamic career in the field of data analysis, helping organizations make informed decisions through the interpretation of data. As businesses and industries increasingly rely on data to drive growth, this degree offers a solid foundation in data management, programming, and critical thinking, equipping graduates with skills that are highly sought after. Here are some key reasons why pursuing a B.B.A. in Business Analytics is a great choice:

  • Rising Demand for Business Analytics Professionals: As businesses continue to rely more on data to drive decisions, there is an increasing demand for skilled professionals who can analyze and interpret business data. Graduates are well-positioned to meet this demand both in India and globally.
  • Wide Application Across Industries: Business Analytics is used in almost every industry, including finance, marketing, healthcare, retail, and even government sectors. This versatility opens up numerous career opportunities for graduates.
  • High Career Opportunities and Competitive Salaries: Graduates can pursue roles such as Business Analyst, Data Analyst, Market Research Analyst, and more. These positions are not only in high demand but also come with competitive salaries as organizations prioritize data-driven decision-making.
  • In-Demand Skills and Tools: Students will gain proficiency in tools and software like SQL, Python, Tableau, and other data analytics and business intelligence tools that are highly valued in the job market.
  • Focus on Analytical and Communication Skills: The program emphasizes the development of both technical skills (such as data mining and data visualization) and communication skills—important for interpreting complex data and presenting insights to non-technical stakeholders.
  • Strategic Decision-Making: Students will learn how to use data to make strategic business decisions, identify patterns, and develop actionable strategies to improve business performance and optimize processes.
  • Industry Connections: Many universities offer industry partnerships, internships, and networking opportunities, helping students gain real-world experience and establish connections that can aid in securing jobs after graduation.
  • Solid Foundation for Advanced Studies: For students interested in further education, a B.B.A. in Business Analytics provides a strong foundation for pursuing a Master's in Business Analytics or related fields, opening up advanced career opportunities.
  • Analytical Thinking and Innovation: The program encourages students to develop an innovative and rational mindset, preparing them to become leaders who can use data analytics to improve business processes and drive organizational success.

A B.B.A. in Business Analytics offers excellent career prospects in a rapidly growing field. With a focus on both the technical and managerial aspects of data analysis, graduates are well-equipped to take on strategic roles that help businesses make informed, data-driven decisions. Whether you're interested in a wide range of industries or aiming for advanced academic studies, this degree offers valuable skills and opportunities in a data-centric world.

Admission Procedure For B.B.A Business Analytics:

  • Candidates are first required to fill out the application forms for the particular institutes.
  • Candidates applying to institutes providing entrance-based admissions need to appear for entrance exams too.
  • The institutes will release merit lists either based on the candidate’s rank in the entrance exam or performance in 10+2 level.
  • Candidates shortlisted will be required to appear for counseling or document verification rounds to secure their seats in the program.

Eligibility For B.B.A Business Analytics:

  • The student must complete the 10+2 or intermediate examination in maybe Science/ Arts and Commerce stream 
  • Minimum of 50% of the aggregate of marks from any recognized board.

Career Opportunities for B.B.A Business Analytics:

Business analytics is expanding and has become an integral part of the business world as it helps in increasing the organization's revenue.  It is used to reduce operating costs and improve overall deployment.

There are many employment opportunities after BBA in Business Analytics program. Candidates can easily find jobs based on their interests and expertise.

After completing a graduate program in Business Analytics, a person can work for Technology Companies, Consulting Firms, Research Agencies, or Companies in different industries. With a graduate degree, a professional can work in executive or mid-level management.

Jobs Opportunities After B.B.A Business Analytics:

  • Business Analyst
  • Business Strategist
  • Data Analyst
  • Data Visualiser
  • Data Mining Specialist

Areas of Employment B.B.A Business Analytics:

  • Deloitte
  • Microsoft
  • Amazon
  • Google
  • Accenture
  • Tata Consultancy Services
  • Wipro
  • Infosys
  • Reliance Industries Limited

Syllabus For B.B.A Business Analytics:

1st Year

Principles of Management
Management Concept
Business Communication and Business Informatics
Principles of Marketing
Business Statistics and Cost Accounting
Business Economics
HRM and Quantitive Methods
Business Communication
Business World Exposure
NA

2nd Year

Production and Operations Management
Business Ethics and Business Research Methods
Business Environment
Project Planning and Management
Operations Research
Mathematical Optimization

3rd Year

Supply Chain Analytics and Marketing Analytics
Business Policy and Strategic Management
Public Relations and Corporate Image
Managerial Skills
Entrepreneurship Development
Business and Cyber Law
Business Function Report and Industrial Research Project
NA

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