B.B.A - Tourism

Overview :

A Bachelor of Business Management (B.B.A) in Tourism is a three-year undergraduate program designed to provide students with the knowledge and skills needed to work in the Tourism and Hospitality industry.

The curriculum covers various aspects of Tourism Management, including Travel and Tourism principles, Hospitality Management, Tourism Marketing, Event Management, and Sustainable Tourism practices. Students also learn About Intercultural Communication, Customer Service, and Business Management Principles.

Students develop skills in Customer Relations, Marketing, Event Planning, Business Operations, and Strategic Management. They also gain practical experience through Internships and Field Visits.

Graduates can pursue careers in Hotel Management, Travel Agencies, Tour Operations, Event Management, Tourism Marketing, and more. They can work in various sectors such as Hospitality, Travel, Tourism, and Event Planning.

Some of the top institutions offering B.B.A in Tourism in India include Amity University, Noida, Christ University, NSHM Kolkata, IITTM Gwalior, and Srinivas University, Mangalore.

Some Highlights of B.B.A Tourism:

Top Colleges Offering  B.B.A Tourism In India :

• NSHM Knowledge Campus
  
• IITTM (Indian Institute of Tourism and Travel Management) Headquarter
  
• National Institute of Tourism
  
• Kristu Jayanti College, Autonomous
  
• SBRR Mahajana First Grade College (Autonomous)
  
• Guru Gobind Singh Indraprastha University
  
• Tagore Government Arts and Science College
  
• Rockvale Management College
  

Why Choose B.B.A Tourism?

A Bachelor of Business Administration (BBA) in Travel and Tourism is a fantastic option for students looking to build a career in the dynamic and fast-growing tourism industry. Here’s why this course can be an ideal choice:

• Diverse Career Opportunities: The Travel and tourism industry offers varied career paths. After completing a BBA in Travel and Tourism, graduates can pursue careers in Hotels and Resorts, Airlines, Tour Operations, Event Management, Tourism Boards and Government Organizations, Travel Agencies and Tour Companies.  The versatility of the course allows students to explore multiple sectors within the tourism industry.
• Industry-Relevant Skills: The BBA program equips students with essential skills such as Customer Service, Marketing, Financial Management, Destination Planning.  These skills are not only valuable in Tourism but are also transferable to other sectors, enhancing career flexibility.
• Global Exposure and Cultural Awareness: International exposure is one of the key benefits of this course. Students often get the opportunity to work with global organizations, engage with diverse cultures, and gain a deeper understanding of international markets.  This experience helps build cultural sensitivity, which is crucial when dealing with global clientele in the tourism industry.
• Entrepreneurial Opportunities: The program provides students with the knowledge and practical skills to start their own business in the tourism sector, such as Travel Agencies, Tour Companies, Event Planning Services, and more. This is a great choice for those who want to be entrepreneurs in the thriving Travel and Tourism industry.
• Industry Connections and Networking: BBA students in Travel and Tourism have the opportunity to connect with industry professionals through internships, field trips, and industry visits. Networking with professionals can provide valuable career opportunities and help in building long-term professional relationships.
• Exposure to Digital Skills: As the tourism industry increasingly embraces Digital transformation, the curriculum includes training in Digital Marketing, Data Analysis, Travel Booking Systems, etc.  These digital skills are crucial for staying competitive in the tech-driven travel and tourism landscape.
• Growing Industry with High Demand: The Tourism industry is expanding globally, and with this growth comes a high demand for skilled professionals.  Graduates with a BBA in Travel and Tourism can work with top recruiters like Vistara, Radisson Blu, Airbnb, MakeMyTrip, Ministry of Tourism (Govt. of India), and more.
• Learning About New Cultures and Destinations: A career in Tourism offers an exciting opportunity to explore new cultures and tourist destinations.  Students not only learn about different countries and customs but also how to interact with people from diverse backgrounds, which is essential for a career in global tourism.
• Memorable Career Experiences: Working in the Travel and Tourism industry allows you to create memorable experiences for travelers, whether it’s Organizing Events, Planning Travel Itineraries, or Managing Tourism Services.  Graduates can help organize successful events and create exceptional experiences for both business and leisure travelers.
• Job Security and Career Growth: The Travel and Tourism industry is set to keep growing, offering job security and opportunities for career advancement.  With a combination of business and tourism expertise, graduates can rise to leadership roles or pivot into other sectors like Hospitality Management, Event Planning, or Marketing.

A BBA in Travel and Tourism is a smart choice for students passionate about the travel industry and looking to work in a fast-paced, dynamic environment. The course offers a mix of business knowledge, industry-specific expertise, and digital skills that are highly relevant to today’s tourism market. With career growth, entrepreneurial opportunities, and global exposure, this degree prepares graduates for a rewarding career in one of the world’s largest industries.

Admission Procedure For  B.B.A Tourism:

The admission process for a Bachelor of Business Administration (BBA) in Tourism in India typically involves several steps:

• Ensure you have completed 10+2 (or equivalent) from a recognized board with a minimum aggregate score of 50-60%.
• Fill out the application form available on the official website of the institution you wish to apply to.
• Some universities may require you to take entrance exams or aptitude tests. Common exams include DU JAT, IPU CET, and NPAT.
• Many institutions consider both 12th-grade exam performance and entrance exam scores for admission.
• Some universities may conduct counseling sessions or interviews to assess your suitability for the program.
• Prepare and submit necessary documents, such as mark sheets, proof of date of birth, school leaving certificate, and character certificate.

It is essential to check the specific requirements of each institution, as they may vary.

Eligibility For B.B.A Tourism:

• Applicants must have completed Class 12 from a recognized board
• Applicants must have scored at least 50% aggregate in Class 12 or equivalent CGPA
• Applicants must be at least 17 years of age
• Some universities or institutes may also consider entrance exam scores

However, the eligibility rules vary from one college to another.  Apart from this, some colleges/universities may conduct an entrance exam for BBA Tourism.

Career Opportunities for B.B.A Tourism:

Travel and Tourism is a wide industry and is one of the world's fastest-growing sectors.  As more people seek travel experiences, the demand for skilled professionals in this field continues to rise. This means BBA Tourism graduates have excellent job prospects and opportunities for career advancement.

BBA Tourism jobs after commencement encompass Travel Coordinator, Guest Service Coordinator, Sales Reservation Agent, Event Planner /Manager, Cabin Crew, Guest Service Officer, Executive Trainee, Hotel Operation Trainee, Executive Search Consultant, Sales Coordinator, Materials Executive, Travel Consultant, Hotel Manager, Tour Guide/Operator, Content Manager, PR Manager, Corporate Travel Guide etc.

Jobs Opportunities After B.B.A  Tourism:

• Travel Coordinator
  
• Guest Service Coordinator
  
• Sales Reservation Agent
  
• Event Manager
  
• Cabin Crew
  
• Guest Service Officer
  
• Executive Trainee
  
• Hotel Operation Trainee
  
• Executive Search Consultant
  
• Sales Coordinator
  

Top Recruiters of B.B.A  Tourism:

• Hotels and allied services
  
• Tour operators
  
• Immigration
  
• Transportation and cargo
  
• Travel agencies
  
• Hospitality Industry
  
• Tourist Resorts
  
• Cruise companie
  

Syllabus For B.B.A Tourism:

Semester I

Business Organization
Fundamentals of Travel and Tourism
Business Mathematics
Business Accounting
Business Communication 1
Business Computing

Semester II

Organizational Behavior
Business Economics 1
Business Statistics
IATA Travel and Tourism
India Cultural Heritage : Tourism Perspective
Fundamentals of Hospitality Management

Semester III

Marketing Management
Research Methodology and Report Writing
Foreign Language (French)
Financial Management
Business Economics 2
Human Resource Management

Semester IV

Business Communication 2
Business Law
Marketing Communication
Consumer Behavior and Market Research
Travel agency and Tour Operation
Front Office Management

Semester V

Essentials of strategic Management
Customer Relationship Management
International Tourism
Food and Beverage Management
Dissertation 1
Summer Internship

Semester VI

Marketing of Airlines and cruise
Marketing of Hotels, Resorts and Tours
Entrepreneurship and Venture Management
Adventure Tourism
Dissertation 2
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