B.Sc - 861

Overview:

B.Sc Visual Communication, popularly known as B.Sc Viscom is a 3-year undergraduate degree course offered in the field of Mass Communication that can be pursued after completing HSC or equivalent from a recognized board.  Visual Communication is a medium to transmit ideas and information using imagery and symbols.

B.Sc Viscom program in India prepares students with the skills and knowledge to work in the Media and Entertainment industry. The chief components of the B.Sc Visual Communication course Are Advertising Basics, Human Communication, Script Writing, Copywriting, Graphic Design, Design, etc.

Students learn how to use technology to create media content for traditional and new media. This includes technical skills in Photography, Videography, Sound Design, Film Making, Print Design, Animation, Web Designing, and Advertising.

Students learn about the History and Philosophical underpinnings of Art.  Students are taught how to create effective strategies and solutions for Media and Entertainment industry including Print, Radio, Television, and Digital Media. The course also teaches Students how to nurture their entrepreneurial spirit and pursue careers in creative and media industries.

In addition students get exposure to Research and Reporting where they learn how to critically analyze media content and gather and present information accurately.

After successfully completing the course, B.Sc Visual Communication graduates often opt for M.Sc courses in different specializations like Mass Communication, Marketing, Advertising, Broadcasting, etc.  Sometimes, a graduate of this field chooses an MBA degree as a further study option.  Several colleges offer B.Sc Viscom courses, including Sage University Bhopal, Indian Institute of Art & Design (IIAD New Delhi), NIEM Pune, Chandigarh University, NAEMD Ahmedabad, etc.

Visual communication is a relatively new career in India, but it has a lot of potential and is expected to grow in the coming years.  With the Indian youth inclining towards professional degree courses, Journalism and Mass Communication fields have become a great attraction for students. With this popularity, B.Sc Visual Communication has also become a great preference for students.

Some Highlights of B.Sc Visual Communication:

Top Colleges Offering B.Sc Visual Communication:

• SRM University
  
• Madras Christian College (MCC)
  
• IIFA Multimedia, Bangalore
  
• Rathinam Group of Institutions
  
• Bharath Institute of Higher Education and Research
  
• Hindustan College of Arts and Sciences (HCAS)
  
• Nehru Arts and Science College
  
• The American College, Madurai
  
• Shasun Jain College for Women - School of Liberal Education
  
• VELS Institute of Science, Technology and Advanced Studies
  

Why Choose B.Sc  Visual Communication ?

Choosing a Bachelor of Science (B.Sc) in Visual Communication can be an exciting and rewarding decision for several reasons:

• Creative Expression: Visual Communication is a field that allows you to express your creativity through various mediums such as Graphic Design, Photography, Video Production, Animation, and Web Design. If you have a passion for art and creativity, this program is a great way to channel it into a professional career.
  
• Diverse Career Opportunities: Graduates can pursue careers in a wide range of industries including Advertising, Marketing, Media, Entertainment, Publishing, and Corporate Communication. Roles include Graphic Designer, Multimedia Artist, Art Director, Animator, Photographer, and Visual Content Creator.
  
• High Demand: With the increasing importance of visual content in Digital Marketing and Social Media, there is a growing demand for skilled professionals who can create compelling visual content. This demand ensures strong job prospects and career stability.
  
• Technological Integration: The program provides hands-on experience with the latest design software and digital tools. You'll learn to use industry-standard applications such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) and other multimedia tools.
  
• Portfolio Development: Throughout the program, you'll work on various projects that help you build a diverse and professional portfolio. This portfolio is crucial for showcasing your skills and securing job opportunities in the creative industry.
  
• Interdisciplinary Learning: Visual Communication combines elements of Art, Design, Media, and Technology. This interdisciplinary approach broadens your skillset and enhances your versatility as a creative professional.
  
• Personal Fulfillment: Working in a creative field can be deeply satisfying. You’ll have the opportunity to create impactful visual content that communicates messages, evokes emotions, and influences public perception.
  
• Networking Opportunities: The program often includes internships, workshops, and collaborations with industry professionals. These opportunities help you build a network of contacts that can be valuable for your future career.
  
• Global Opportunities: Visual Communication skills are in demand worldwide. You can work with international brands, global media companies, and even freelance for clients around the world.
  
• Contribution to Brand Identity: Visual communication is key to creating and maintaining a brand’s identity. As a visual communicator, you’ll play a crucial role in shaping how brands are perceived by their audience.
  
• Constant Evolution: The field of Visual Communication is constantly evolving with new trends and technologies. Pursuing a degree in this field ensures continuous learning and professional growth, keeping you updated with the latest industry practices.
  
• Entrepreneurial Ventures: With a strong foundation in Visual Communication, you have the potential to start your own Design Studio, Production company, or Freelance business, offering services to various clients and industries.
  

If you have a passion for Visual Arts, enjoy working with technology, and want to make a creative impact, a B.Sc in Visual Communication can be an excellent choice. 

Admission Procedure For B.Sc Visual Communication:

The admission process for a B.Sc. in Visual Communication course in India typically involves the following steps:

• Candidates can Register and apply online with the required information.
• Eligible candidates must appear for a Written Test (WT) conducted by the college.
• Shortlisted candidates are called for a Personal Interview (PI) based on their performance in the written test.
• Candidates are finally selected based on their performance in the written test and personal interview.

Eligibility For B.Sc Visual Communication:

To be eligible for a B.Sc in Visual Communication (BSc Viscom) in India, you must typically meet the following criteria:

• Have passed 10+2 or equivalent from a recognized board with a minimum aggregate of 50%
• Have passed in any stream, such as Science, Commerce, or Arts
• Some colleges may have specific subject requirements. For example, SRM Institute of Science and Technology in Chennai accepts CBSE 12th, ISC, Tamilnadu 12th, and +1. Some colleges may also consider entrance exams like CUET.  

Career Opportunities For B.Sc Visual Communication:

The Visual Communication field is growing due to the expansion of the Media, Advertising, and Technology sectors. Government initiatives like "Make in India" and programs like Digital India and Skill India also support growth in this field.

Visual Communication professions are in demand because knowledge in this field combines an understanding of how to accomplish these purposes along with the computer and technology skills needed to put ideas into everything from a commercial to a new website.

After completing a Bachelor’s degree in Viscom, the eligible professionals choose different sectors according to their preferences. Employers of these recruitment sectors keep some eligibility parameters for the candidates, which these generally meet and get recruited.

A B.Sc in Visual Communications can prepare students for jobs in various areas, such as Graphic Design, Website Development or Video Editing. While earning a bachelor's degree, students typically take a range of courses that help them learn how to communicate a message visually. 

Careers in Visual Communication include roles such as Graphic Designer, Multimedia Designer, Animator, Art Director, UI/UX Designer, Communications Manager, Video Editor, Design Editor, Audiovisual Services Coordinator, Photojournalist, User Experience Designer, App Designer, Website Designer,  and Digital Content Creator. These roles span across industries like Advertising, Media, Entertainment, Corporate Sectors, Education and Public Information.

Jobs opportunities after B.Sc Visual Communication:

• Animator
  
• Photographer
  
• Cartoonist
  
• Instructional Designer
  
• Event Manager
  
• Media Marketing Executive
  
• Production Assistant
  
• Advertising Agent
  
• Graphic Illustrator
  
• Web Designer

Top Recruiters of B.Sc Visual Communication:

• Google
  
• Amazon
  
• TCS
  
• Wipro
  
• KPMG
  
• Lakme
  
• Myntra
  
• Urbannic
• Viacom 18 Studios
• Sun TV
• Excelledia Ventures
• Ernst & Young

Syllabus For B.Sc Visual Communication:

Semester I

Introduction to Visual Communication
Photography
Communication and Media
Visual Literacy
English-I

Semester II

Film Appreciation
Integrated Marketing Communication
Public Relations
Graphic Designing
English-II

Semester III

Audio/Visual Production
Script Writing
Computers In Media
Media Law and Ethics
Videography

Semester IV

Digital Editing
Marketing
Development Communication
Web Design
Multimedia Animation
Commercial Broadcasting

Semester V

Social Networking and Web Casting
3D Animation
Visual Analysis Tools
Functional Exposure Report

Semester VI

Project Work And Viva
Internship Report
Film Studies
Event Management