M.Com - Marketing

Overview 

An M.Com in Marketing is a two-year postgraduate course that teaches students about Marketing Strategies, Practices, and Techniques. The course equips students with the skills and knowledge to contribute to the growth of the commercial sector.

The curriculum includes topics such As Promotional Techniques, Cost-Cutting Mechanisms, And Customer Creation and Retention.  Students gain exposure to interdisciplinary aspects of Commerce, such as Accounting, Finance, Banking, and Insurance.

To be eligible for the course, candidates must have passed B.Com or B.Com (Hons) after Class 12 with a minimum of 50% scores.  Admission is based on entrance exams such as CPGET, CUET PG, AP PGCET, MAH CET, URAT PG, etc. The M.Com degree fees range between INR 50,000 and INR 60,000.

Graduates are usually trained to work as Management or Technical professionals, gaining a strong foundation in the field. This degree program is typically a graduate-level course in which students are expected to do research. Students are also trained in Entrepreneurship and Business Development.

Graduates can work in a variety of sectors, including Accounting, Finance, Human Resource Management, Taxation, Banking, Company Secretarial, and Insurance.  Graduates of an M.Com course can earn an average salary of up to INR 4 LPA.

Some Highlights of  M.Com  Marketing:

Top Colleges Offering M.Com  Marketing In India :

• Pondicherry University
  
• MATS School of Business Studies
  
• Maharishi Mahesh Yogi Vedic Vishwavidyalaya
  
• Mar Ivanios College
  
• MHES College of Science Technology
  
• Mewar University
  

Why Choose M.Com Marketing?

An M.Com in Marketing is an excellent choice for students seeking to deepen their understanding of Marketing Strategies, Business Management, and Consumer Behavior. This course offers a blend of specialized knowledge and practical skills that can significantly boost your career. Here are several reasons to consider pursuing an M.Com in Marketing:

• Career Advancement: An M.Com in Marketing opens doors to higher-level positions in various sectors such as Marketing Management, Sales, and Brand Management.  It equips you with the skills and expertise to take on leadership roles, providing ample opportunities for career growth and professional advancement.
• In-Depth Specialized Knowledge: The course provides in-depth knowledge of Marketing Principles, Consumer Behavior, Market Research, and Advertising Strategies, among others. Specializing in Marketing makes you more attractive to employers, especially in sectors where Strategic Marketing and Customer Engagement are critical to business success.
• Networking Opportunities: Graduate programs offer opportunities to network with professors, industry professionals, and fellow students, helping you build valuable connections that can benefit your career.  These networks can provide insights into the industry, job opportunities, and potential mentorship.
• International Recognition: The M.Com degree is internationally recognized, making it easier to work in global business environments. It gives you the skills and qualifications that are valued worldwide, especially for roles in International Marketing or Global Sales.
• Development of Critical Skills: Leadership, Managerial, Entrepreneurial, and People skills are developed throughout the course.  These skills are crucial for handling Teams, managing Marketing Campaigns, and driving Business Strategies effectively.
• Personal and Professional Growth: The M.Com program is designed not only to improve academic knowledge but also to foster personal growth, enhancing problem-solving, decision-making, and communication skills.  It gives you the sense of achievement and self-improvement, allowing you to take on more complex challenges in your career.
• Diverse Career Opportunities: Graduates can pursue careers in a wide range of fields, including Marketing Management, Branding, Sales, Market Research, Advertising, and Digital Marketing.  M.Com in Marketing also provides excellent prospects in industries like Banking, Finance, CA Firms, Custom Departments, and more.
• High Demand in Public and Private Sectors: Marketing is a key function in both the public and private sectors, making M.Com graduates highly sought after by companies across industries.  Additionally, for those aspiring to crack public sector exams, this degree is a strong foundation to pursue roles in government organizations or teaching.
• Hands-on Experience: The program provides practical learning opportunities, helping students develop real-world skills in Marketing Strategy Implementation, Market Analysis, and Campaign Management.  This hands-on experience is invaluable for a successful career as a marketing manager or strategist.
• Future Prospects: The future prospects for M.Com graduates in marketing are excellent, as businesses increasingly focus on strategic marketing to stay competitive in the global market. Marketing professionals with advanced education are in high demand for roles that require deep expertise in consumer behavior, digital marketing, and business analytics.

An M.Com in Marketing is a well-respected degree that offers vast career opportunities in both the public and private sectors. With a curriculum designed to provide specialized knowledge, critical business skills, and practical experience, this degree is perfect for those aiming to become successful marketing managers, brand strategists, or entrepreneurs. The growing demand for skilled Marketing professionals, combined with excellent salary prospects and career growth, makes this an ideal post-graduate course for students passionate about Marketing and Business.

Admission Procedure For M.Com  Marketing:

Admissions for M.Com Marketing depends upon the admission policy of the college. It is either based on the marks obtained on the graduation level or on an entrance exam conducted by the university. The Admission process for this program typically involves the following steps:

• Find the application form from the official university website.
  
• Fill in the necessary details.
  
• Pay the application fee and submit.
  
• Wait for the official notification regarding the interview process or examination (if any).
  
• Wait for the rank list prepared by the college.
  

Eligibility For M.Com Marketing:

• Minimum 50% aggregate marks in B.Com or B.Com (honours) from a recognised university.
  
• Students who have Economics (H), BBA, BFIA and BBE can also apply in some universities, if they have obtained a minimum of 60% aggregate marks.
  
• Students belonging to SC/ST are entitled to a relaxation of 5% in marks.
  

Career Opportunities for M.Com  Marketing:

A Master of Commerce (M.Com) in Marketing opens up a wide range of career opportunities in various sectors. A Master of Commerce (M.Com.) in Marketing is a valuable qualification that opens up a wide range of career and job opportunities in various industries. Graduates with this degree possess in-depth knowledge and skills in Marketing Strategy, Consumer Behavior, Market Research, and Sales Management.

The versatility of the degree allows individuals to explore diverse career paths, from traditional Marketing roles to Digital Marketing, Market Analysis, and Entrepreneurship. Some potential career paths include Marketing Manager, Brand Manager, Market Research Analyst, Digital Marketing Specialist, Sales Manager, Advertising Manager, Public Relations (PR) Manager, Product Manager, Customer Relationship Manager (CRM), and Content Marketing Manager.

Some of the Top companies that hire M.Com graduates in Marketing are PWC, Deloitte, Ernst & Young, and KPMG. The average starting salary for M.Com graduates ranges from INR 5 to 10 LPA.

With the dynamic nature of the Marketing field and the increasing importance of Digital Marketing, graduates of M.Com in Marketing are well-positioned to thrive in the ever-evolving business landscape.

Jobs Opportunities After M.Com  Marketing:

• Marketing Operations Specialist
• Assistant Manager
• Communications Manager
• Public Relations Manager
• Lecturer
• Teacher
• Management Associate
• Business Manager.

Top Recruiters of M.Com  Marketing:

• Tata AIG
  
• Capgemini
  
• Wipro
  
• Maruti Suzuki
  
• Google
  
• TCS
  
• IBM
  
• HDFC
  
• Reliance
  
• Amazon
  

Syllabs For M.Com Marketing:

Semester I

Principles of Marketing
Marketing Management
Consumer Behavior
Marketing Research
Services Marketing
Business Environment
Financial Accounting
Business Statistics
Legal Framework of Business

Semester II

Marketing Planning and Strategy
Advertising and Public Relations
Sales Management
Marketing Information System
International Marketing
Financial Management
Advanced Business Statistics
Organizational Behavior
Project Work

Semester III

Retail Marketing
Digital Marketing
Brand Management
Marketing Analytics
Marketing Ethics and Social Responsibility
Advanced Marketing Research
International Marketing
Strategic Marketing
Elective Paper

Semester IV

Capstone Project
Internship/Practical Training
Elective Paper
Seminar