B.M.M - 286

Overview : 

The Bachelor of Mass Media (B.M.M.) is a three-year undergraduate degree program that provides students with the knowledge and skills to work in the field of Mass Media.  This course provides theoretical as well as practical experience to candidates who are willing to pursue mass media as a field of study.

The B.M.M. curriculum covers a wide range of subjects, including Print, Broadcast, Digital, Advertising, Public Relations, and Communication Theory.  It also covers various topics related to communication and its modes including Radio, Newspaper, Television, etc. 

The teaching methodology includes Lectures, Industry Expert Sessions, Workshops, and Field-Based Projects. Students are evaluated based on Group Projects, Assignments, Mid-semester examinations, and end semester examinations.

B.M.M. graduates can pursue careers in Advertising, Journalism, Public Relations, Digital Marketing, and more. These graduates can also pursue higher studies such as a Masters in Mass Media or Mass Communication, or a Masters in Advertising.

Some Highlights of  B.M.M  Bachelor of Mass Media:

Top Colleges Offering  B.M.M  Bachelor of Mass Media:

• Christ University, Bangalore
  
• Savitribai Phule Pune University - [SPPU], Pune
  
• Lady Shri Ram College for Women - [LSR], New Delhi
  
• Amity School of Communication - [ASCO], Noida
  
• Sophia College for Women, Mumbai
  
• Kishinchand Chellaram College - [KC College], Mumbai
  
• Institute of Management Studies - [IMS], Noida
  
• IMS Unison University - [IUU], Dehradun
  

Why Chooes B.M.M  Bachelor of Mass Media?

A Bachelor of Mass Media (BMM) is a great choice for students who are passionate about Communication, Creativity, and want a diverse and dynamic career in the Media industry. Here are some key reasons why pursuing a BMM can be a wise decision:

• Diverse Career Paths: The Media industry is vast and offers many career opportunities. After completing a BMM, graduates can choose to specialize in Journalism (Print, Broadcast, Digital), Advertising, Public Relations, Film Making, Content Creation, or Event Management.  The broad nature of the course allows students to explore different Media fields and find the path that suits their passion and skills.
• High Demand for Skilled Media Professionals: The Indian Media industry is expanding rapidly, and there is a constant demand for skilled professionals in various sectors such as Journalism, Public Relations, Advertising, and Digital Media.  With the rise of Digital Media, there is an increasing need for Content Creators, Social Media Managers, Digital Marketers, and more.
• Skill Development: A BMM course equips students with valuable skills such as Writing and Content Creation, Research and Media Analysis, Critical Thinking and Problem-Solving, Communication and Public Speaking. These skills are transferable and highly valued across industries, making BMM graduates adaptable to various roles in media and beyond.
• Opportunities for Freelancing: One of the biggest advantages of pursuing a career in Mass Media is the potential to work as a Freelancer. BMM graduates can work with multiple Media Houses, News Channels, and Digital Platforms simultaneously, earning additional income while gaining diverse experience.  Freelancing provides flexibility and creative freedom, allowing professionals to choose their projects and work at their own pace.
• Global Career Opportunities: With some experience, BMM graduates can explore global opportunities in international media houses. The skills learned during the course are applicable across different markets, and the Media industry is a global network.  This can lead to higher income prospects and career growth in international media outlets, both in traditional formats and digital spaces.
• Industry Exposure and Networking: BMM programs often include Fieldwork, Internships, and Industry visits, providing students with valuable exposure to the real-world media environment.  Students also have opportunities to interact with industry professionals, build connections, and receive mentorship, which can be crucial for future job placements and career advancement.
• Develop Creative and Analytical Skills: For those passionate About Storytelling, Photography, Video Editing, and Graphic Design, BMM provides a platform to explore and develop your creative potential.  The course also helps students understand and critically analyze societal issues through media, contributing meaningfully to public discourse.
• Digital Media Focus: With the rise of Digital platforms, a BMM degree prepares students to navigate the world of Online Media, Social Media Marketing, and Content Creation for Websites, Apps, and Social Media Channels.  Digital media skills are highly sought after in today’s job market, making BMM graduates well-equipped to work in the growing digital space.
• Post-Graduate Opportunities: After completing a BMM, students can pursue higher studies such as Master in Mass Communication, MBA in Media Management, Masters in Journalism, and more.  These qualifications further enhance career prospects and provide opportunities to specialize or move into managerial roles.

A BMM degree offers a dynamic and multifaceted career, providing students with the opportunity to work in various areas of the media industry. Whether you're interested in journalism, advertising, film making, or digital content creation, BMM equips you with the skills and knowledge to succeed in a rapidly evolving media landscape. The growing demand for media professionals, along with the potential for freelancing and global opportunities, makes this an exciting and rewarding career choice.

Admission Procedure For B.M.M Bachelor of Mass Media:

• BMM Admission takes place through both merit based and entrance exam based. The Admissions process for the B.M.M. course is based on marks secured by the candidates in 10+2 or equivalent examinations and entrance tests conducted by different institutes.
• The colleges will also go through the subjects that the student has studied in school. After looking at the marks and the relevancy of subjects, the colleges will shortlist students and ask them to come for an interview or group discussion. Most of the colleges conduct their own entrance test to shortlist candidates for the course.
• Entrance: The entrance exam mainly has questions about English and communication skills, general knowledge, creative thinking, logical reasoning, data interpretation, and economics. 
• Merit:  Many colleges also conduct a personal interview or group discussion followed by the entrance test to shortlist the candidates.  Candidates who qualify for the rounds involved in the admission process of an institute get admission to the institute.

Eligibility For B.M.M  Bachelor of Mass Media:

Candidates must check the eligibility criteria before applying for the course. In order to be eligible, the candidate should meet certain eligibility criteria. If the candidate fails to fulfill the criteria the application shall be deemed to get rejected. Some of the eligibility criteria for admission to BMM are as follows:

• The candidate must have passed 10+2 or equivalent examination from a recognized board from any of the streams: Arts, Science or Commerce.
• The candidates must have scored 50% aggregate in the qualifying examination
• Candidates can seek a relaxation of 5% in the total aggregate if they belong to Scheduled Caste/ Scheduled Tribes/ Physically disabled candidates.
• The candidate should be at least 17 years of age
• Candidates must clear the entrance exam (varies according to the college).

Career Opportunities for B.M.M Bachelor of Mass Media:

A Bachelor of Mass Media (BMM) is a specialized undergraduate program designed to prepare individuals for careers in the field of media and communication. This program offers a comprehensive education covering various aspects of media, including journalism, advertising, public relations, radio, and television.  Graduates of the BMM program are equipped with a diverse skill set and knowledge base that opens doors to a wide range of career opportunities in the dynamic and ever-evolving media industry.

There is a huge scope for BMM graduates in India.  A Bachelor of Mass Media (BMM) course in India offers a wide range of career opportunities in various fields of media and communication.  Students can follow any career option as long as they have the skills and ability to do their best in that creative field.

After completing a BMM degree, you can explore diverse career options such as Journalism, Radio Jockeying, Advertising, Public Relations, Event Management, Digital communication, Photography, Filmmaking, Higher Education, Marketing Manager, News Anchor, Business Consultant, Corporate Communications Manager, Brand Manager, Columnist, Editor, etc.  These fields offer exciting opportunities to showcase your skills and creativity.

Jobs Opportunities After B.M.M Bachelor of Mass Media:

• Photographer
  
• Journalist
  
• News Editor
  
• News Anchor
  
• News Reporter
  
• Advertiser
  
• Radio Jockey
  
• Video Jockey
  
• PR Professional
  
• Animator
  

Top Recruiters of B.M.M Bachelor of Mass Media

• India TV
  
• News 18
  
• Hindustan Times
  
• Navbharat Times
  
• Times of India
  
• The Indian Express
  
• NDTV
  
• Sony Entertainment Television
  
• Zee News
  
• Broadcast Engineering Consultants India Limited
  

Syllabus For B.M.M Bachelor of Mass Media :

Semester I

Effective Communication Skills I
Fundamentals of Mass Communication
Introduction to Computers
Economics
Sociology
History of Media

Semester II

Effective Communication Skills II
Political Concepts and the Indian Political System
Introduction to Literature
Principles of Marketing
Principles of Management
Introduction to Psychology

Semester III

Media Studies
Introduction to Public Relations
Introduction to Advertising
Creative Writing
Organizational Behavior
Cultural Studies

Semester IV

Research Methodology
Understanding Cinema
Radio and TV Production
Print Production and Photography
Media Laws and Ethics

Semester V

Digital Media
Advertising Design
Consumer Behavior
Public Relations Campaigns
Media Planning and Buying
Mass Media Research

Semester VI

Advanced Advertising
Advanced Public Relations
Media Management
Contemporary Issues
Project Work
Internship