B.B.M - Sales and Marketing

Overview:

A Bachelor of Business Management (BBM) in Sales and Marketing is a three-year undergraduate degree program that teaches students about Management principles like Planning, Organizing, Leading, and Controlling and imparts skills needed to perform leadership roles in Business and Corporate settings.  The course also teaches students about Business Management and prepares them for careers in Marketing, Sales, and other Business fields. 

Students learn about a variety of business topics, including Marketing, Sales, Finance, Business Economics, Business Accounts, and Business Mathematics. They also learn how to evaluate business issues, make decisions, and lead teams.

The curriculum includes industry-relevant courses designed by academicians and industry professionals.  Students participate in compulsory internships to develop industry expertise and soft skills

Graduates can pursue careers as Marketing Executives, Sales Executives, Business Analysts, and more. Graduates can earn an average salary of INR 3.4–9.6 LPA. 

Graduates can work in a variety of fields, including Marketing, Sales, Advertising, Finance, and Human Resources.

Some Highlights of B.B.M Sales & Marketing:

Top Colleges Offering B.B.M  Sales & Marketing:

• Indian Institute of Management–Calcutta 
  
• School of Business Management SVKM’s Narsee Monjee Institute of Management Studies
  
• S. P. Jain Institute of Management and Research
  
• Department of Management Studies, Indian Institute of Technology Delhi
  
• Birla Institute of Management Technology
  
• Management Development Institute
  
• Pune Institute of Business Management
  
• IIM Kozhikode
  
• IMT Ghaziabad
  
  

Why Choose B.B.M  Sales & Marketing?

A Bachelor of Business Management (BBM) in Sales & Marketing is a great choice for students looking to build a successful career in the fast-paced world of business. Here are several reasons why pursuing a BBM in Sales & Marketing can be a valuable option:

• High Demand Across Industries: Sales and Marketing skills are essential in nearly every sector, including Technology, Healthcare, Fashion, Entertainment, and Manufacturing. This flexibility allows graduates to explore various fields.  The growing prominence of Digital Marketing, E-Commerce, and Global Markets has created an increased need for skilled professionals who can effectively drive business growth and engage customers.
• Diverse Career Opportunities: A BBM in Sales & Marketing opens up a variety of career paths, including roles like Marketing Specialist, Project Manager, Business Analyst, Brand Manager, Market Research Analyst, and more. The degree provides a solid foundation for working in Sales Management, Advertising, Public Relations, and other crucial business functions.
• Blend of Creativity and Analytics: This field allows students to explore both the creative and analytical aspects of marketing. You'll craft compelling marketing campaigns while also diving into data analysis to measure and optimize business strategies. The ability to balance creativity with data-driven decisions makes graduates highly valuable to employers.
• Practical Learning Experience: BBM courses often incorporate internships, case studies, and group projects that provide hands-on experience and real-world exposure to the dynamics of sales and marketing.  This practical approach ensures students can apply what they've learned in the classroom to actual business challenges.
• Direct Impact on Business Success: Sales and marketing professionals play a key role in shaping customer experiences, driving revenue, and establishing brand presence. The impact of this role is not only rewarding but also integral to the success of any business.  A career in sales and marketing offers the satisfaction of seeing your efforts directly contribute to company growth.
• Entrepreneurial Insights: The BBM Sales & Marketing curriculum provides valuable knowledge on entrepreneurship, business planning, market research, product development, and other key aspects of running a business. This makes it a strong choice for those interested in starting their own business or working in dynamic, growth-driven environments.
• Skill Development: The BBM program helps students develop essential skills like critical thinking, strategic planning, leadership, and communication, all of which are highly valued in the professional world. Graduates emerge as well-rounded professionals ready to tackle complex business challenges.
• Global Recognition: A BBM degree is recognized worldwide, making it easier for graduates to explore career opportunities both locally and internationally. The skills acquired in this course are applicable globally, enhancing the employability of graduates.

A BBM in Sales & Marketing is an excellent choice for students interested in dynamic, rewarding careers that combine creativity, strategic thinking, and business acumen. With high demand across industries, the opportunity for career growth, and the chance to make a direct impact on business success, this degree provides a solid foundation for a flourishing career in the ever-evolving world of sales and marketing.

Admission Procedure For B.B.M  Sales & Marketing:

The admission process for a Bachelor of Business Management (BBM) in Sales and Marketing in India typically involves several key steps:

• Some colleges may require candidtes to take entrance exams such as SET (Symbiosis Entrance Test), IPU CET (Indraprastha University Common Entrance Test), or NPAT (NMIMS Programs After Twelfth)
  
• However, some institutions may also consider 10+2 scores for admission
  
• Apply to the colleges or universities offering the BBM in Sales and Marketing course through their official websites
  
• Make sure to check the specific application deadlines and requirements for each institution.
  
• After shortlisting candidates based on entrance exam scores or 10+2 marks, many colleges conduct a written test and personal interview to assess  aptitude and communication skills
  
• Participate in the counseling process for seat allocation
• Choose preferred colleges and courses based on your rank and availability.
  
• Once the seat allocation is done, the institution will send an admission offer 
  
• Follow the instructions provided by the college to complete the admission process, which may include submitting documents, paying fees, and registering for classes
  

Eligibility For B.B.M Sales & Marketing:

To be eligible for a Bachelor of Business Management (BBM) in Sales and Marketing, here’s what you typically need:

• Completion of your 10+2 (higher secondary education) from a recognized board. Most institutions require a minimum aggregate score of 50% in 10+2.
  
• English is usually a compulsory subject. Other subject requirements might vary depending on the institution.
  
• Some colleges might have their own entrance exams, while others accept scores from common entrance tests like SET, IPU CET, or NPAT.
  
• Many institutions conduct a personal interview and/or a written test to assess your aptitude, communication skills, and fit for the program.

Each college might have slight variations, so it’s always good to check the specific requirements of the colleges you’re interested in.

Career Opportunities for  B.B.M Sales & Marketing:

The growing corporate sector is a sign that BBM graduates specializing in Sales and Marketing can easily expect a bright future ahead.  These graduates can work in almost all industries as every Business, industry and sector will need Sales and Marketing personnel for their organization.

Once graduated with a BBM course, candidates can opt for job profiles such as Management Trainees, Marketing Executives/Managers, Business Analysts, Sales Executives/Managers, HR Executives/Managers, etc. The average salary that a graduate of a BBM course earns ranges between INR 3.4 LPA and INR 9.6 LPA.

BBM graduates can even go for higher degree programs in related subjects such as Master's degrees, etc. for further studies. The graduates can also have job opportunities in the areas like Retail, Distribution, Hospitality & Leisure; Financial Institutions, Sales, Marketing, and Production Management.

For those aspiring to start their business ventures, a BBM course provides valuable insights into Entrepreneurship, Business Planning, Finance, Marketing, and other essential aspects of running a successful business.

Jobs Opportunities After  B.B.M  Sales & Marketing:

• Sales Executive
  
• Marketing Manager
  
• Business Analyst
  
• Relationship Manager
  
• Operations Manager
  
• Business Development Manager
  
• Brand Manager
  
• Product Manager
  
• Market Research Analyst
  
• Digital Marketing Specialist

Top Recruiters of  B.B.M  Sales & Marketing

• Hindustan Unilever (HUL)
  
• PepsiCo
  
• ITC
• Marico
  
• Flipkart
• Britannia
  
• Dabur
  
• Asian Paints
  

Syllabus For  B.B.M  Sales & Marketing:

Semester I

Introduction to Business Management
Business Environment
Business Mathematics
Fundamentals of Accounting
Basic Economics
Communication Skills

Semester II

Marketing Management
Financial Accounting
Business Law
Microeconomics
Organizational Behavior
Business Statistics

Semester III

Sales Management
Cost Accounting
Macroeconomics
Human Resource Management
Business Research Methods
Corporate Accounting

Semester IV

Consumer Behavior
Marketing Research
Financial Management
Operations Management
Strategic Management
E-Commerce

Semester V

Advertising and Public Relations
International Business
Entrepreneurship
Project Management
Service Marketing
Retail Management

Semester VI

Marketing Analytics
Advanced Financial Accounting
Supply Chain Management
Business Ethics
Marketing Strategy
Internship/Practical Training